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Nintendo of America News
Browse 353 Nintendo news articles connected to Nintendo of America.
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Latest Nintendo of America Articles
Articles are ordered by publication date.
Mario to Make First Macy’s Thanksgiving Day Parade Appearance in 2025 for Super Mario Bros. 40th Anniversary
Nintendo celebrates 40 years of Super Mario Bros. as Mario debuts an iconic balloon at the 99th Macy’s Thanksgiving Day Parade in 2025.
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Mario Receives New Balloon for Macy’s Thanksgiving Parade 2025: 40th Anniversary Tribute
Nintendo celebrates Super Mario Bros. 40th anniversary with a new Mario balloon debuting at the 2025 Macy’s Thanksgiving Day Parade in New York City.
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Mario Makes Grand Debut in Macy’s Thanksgiving Day Parade for Super Mario Bros. 40th Anniversary
Nintendo celebrates Super Mario Bros. 40th anniversary with a new Mario balloon in the 99th Macy’s Thanksgiving Day Parade.
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Mario Balloon to Debut in 99th Macy's Thanksgiving Day Parade, Celebrating 40 Years of Super Mario Bros.
Nintendo announces a special Mario balloon for the 99th Macy's Thanksgiving Day Parade, honoring Super Mario Bros.' 40th anniversary. Get all the details about the...
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Assassin’s Creed Shadows Confirmed for Nintendo Switch 2 Release Date
Ubisoft officially brings Assassin’s Creed Shadows to Nintendo Switch 2, with a December 2 release date. Details on the game's arrival, platform support, and more.
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Nintendo eShop Update: New Nintendo Switch 2 and Switch Releases, Plus Major Discounts This Week
Discover this week's Nintendo eShop update for North America, featuring new game releases for Nintendo Switch 2 and Nintendo Switch alongside major digital discounts....
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Kirby Air Riders Receives In-Depth Nintendo Direct Showcase: What to Expect
Nintendo spotlights Kirby Air Riders in a new, hour-long Nintendo Direct presentation, hosted by Masahiro Sakurai. Get all the details including broadcast times,...
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Nintendo Files New Virtual Console Trademark: What It Means for Nintendo Switch Fans
Nintendo of America submits a new Virtual Console trademark, but what does it mean for the Nintendo Switch platform and digital retro gaming? Explore the facts and...
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How Nintendo Rebranded the NES Zapper to Achieve Success: Insights from Former Sales VP
Discover the history behind the NES Zapper's rebranding, featuring insights from former Nintendo of America sales vice president Bruce Lowry. Learn how focus groups...
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The Story Behind the Sega Master System Name: Insights from Former Nintendo and Sega Executive Bruce Lowry
Explore the real origin of the Sega Master System's name, as recounted by former Nintendo of America and Sega executive Bruce Lowry. Discover verified details about...
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Nintendo eShop Update: New Nintendo Switch 2 Games and Weekly Sales Highlights
Explore the latest Nintendo eShop update for North America, featuring new game launches for Nintendo Switch and Nintendo Switch 2, along with the top sales and...
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Nintendo eShop Update: New Games and Discounts for Nintendo Switch and Nintendo Switch 2 This Week
Explore the latest Nintendo eShop update for North America, featuring new game releases for Nintendo Switch, Nintendo Switch 2, and this week's top sales and discounts.
Nintendo Surprises Fans With 'Close to You' Animation on Nintendo Today! App — No Mario Cameos, All Mystery
Nintendo unveils a mysterious new animation, 'Close to You,' on the Nintendo Today! App, sparking fan speculation with its unique, IP-free concept and subtle nods...
Nintendo Clarifies Stance on Generative AI Amid Industry Debate
Nintendo addresses recent statements regarding its approach to generative AI technology, emphasizes commitment to protecting intellectual property, and denies reports...
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Nintendo eShop Update: New Nintendo Switch 2 and Switch Games Available This Week
This week's Nintendo eShop update brings a host of new titles for Nintendo Switch 2 and Nintendo Switch, alongside significant discounts. Discover the latest releases...
Nintendo Addresses Concerns Over Customer Support Outsourcing Ahead of Switch 2 Launch
Nintendo responds to outsourcing concerns and clarifies its strategy for customer support operations as the Nintendo Switch 2 approaches, ensuring continued quality...
Doug Bowser Retires as Nintendo of America President: Devon Pritchard Steps In
Doug Bowser announces retirement as President and COO of Nintendo of America, with Devon Pritchard set to succeed him in 2025, marking a new leadership era for the...
Nintendo of America Leadership Transition: Doug Bowser Retires, Devon Pritchard Named New President
Doug Bowser announces his retirement as President and COO of Nintendo of America, with Devon Pritchard set to take over the role in 2025. Learn more about the...
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Nintendo of America Leadership Transition: Doug Bowser to Retire, Devon Pritchard Named New President
Nintendo of America announces President Doug Bowser's retirement, with Devon Pritchard set to assume the role on January 1, 2026. Discover the background, official...
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Devon Pritchard Appointed President of Nintendo of America as Doug Bowser Retires
Devon Pritchard succeeds Doug Bowser as President of Nintendo of America, marking a significant leadership transition as Bowser retires after a decade with the company.
Nintendo of America President Doug Bowser Announces Retirement: Devon Pritchard to Take Helm in 2025
Doug Bowser announces retirement as Nintendo of America President, with Devon Pritchard named as successor, marking a historic first for the company. Full details on...
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Doug Bowser to Retire as Nintendo of America President; Devon Pritchard Announced as Successor
Nintendo of America President Doug Bowser will retire at the end of 2025, with Devon Pritchard set to become the new president. Satoru Shibata will join as CEO,...
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Nintendo of America Leadership Changes: Doug Bowser to Retire, Devon Pritchard Appointed as President
Nintendo of America announces President Doug Bowser's retirement at the end of 2025, appointing Devon Pritchard as the next president and COO, while Satoru Shibata...
Doug Bowser to Retire as Nintendo of America President; Devon Pritchard Named Successor
Nintendo of America announces leadership transition as Doug Bowser retires and Devon Pritchard is appointed President, with Satoru Shibata joining as CEO. Learn about...
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Nintendo eShop Update: New Switch 2 and Switch Releases, eShop Sales, and This Week’s Highlights
Explore this week’s Nintendo eShop update featuring the latest Nintendo Switch 2 and Nintendo Switch game releases, along with notable discounts and platform highlights.
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Nintendo of America Outsources Customer Support to South America: What This Means for Switch Players
Nintendo of America has transitioned customer support operations to South America, affecting approximately 200 U.S.-based contractors. Learn how this shift may impact...
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Nintendo of America Outsources Customer Support, Lays Off 200 Contractors Ahead of Switch 2 Launch
Nintendo of America is transitioning its customer support services to outsourced partners in Latin America, cutting around 200 contractor jobs as it prepares for the...
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Nintendo of America Outsources Customer Support: Major Shift in Staffing and Operations
Nintendo of America transitions its customer support services to outsourced teams in South America, resulting in significant staffing changes. Here’s what the move...
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Nintendo of America Outsources Customer Support: Hundreds of U.S. Contractors Impacted
Nintendo of America is transitioning its customer support services to outsourced partners in South America, resulting in significant U.S. contractor layoffs.
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Donkey Kong Bananza Custom Icons Arrive on My Nintendo for Switch and Switch 2
Discover the latest Donkey Kong Bananza custom icons on My Nintendo. Limited-time DK Island and Emerald Rush DLC profile elements are now available for Nintendo Switch...
Donkey Kong Bananza Soundtrack Hits Nintendo Music App with Special Playlist
Nintendo celebrates the release of the Donkey Kong Bananza DLC by launching a curated soundtrack playlist on the Nintendo Music app, available now with select...
Nintendo eShop Update: Latest Nintendo Switch and Switch 2 Releases, Top Deals for September
Explore the latest Nintendo eShop update for North America, including new Nintendo Switch 2 and Nintendo Switch game releases, plus the best deals available this week.
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Yoshi and the Mysterious Book Announced for Nintendo Switch 2: Release Date and Gameplay Details Revealed
Nintendo unveils Yoshi and the Mysterious Book for Nintendo Switch 2, featuring a hand-drawn 2D art style and imaginative exploration, set to launch in spring 2026.
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Nintendo eShop Update: New Nintendo Switch and Switch 2 Games, Deals, and Releases for This Week
Discover the latest Nintendo eShop update for North America, featuring all new Nintendo Switch and Switch 2 releases, notable discounts, and key information on this...
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Nintendo Direct September 2025: What to Expect for Nintendo Switch and Switch 2
Nintendo announces a major Nintendo Direct for September 2025, featuring 60 minutes of reveals for Nintendo Switch and Switch 2, including updates on Metroid Prime 4:...
Nintendo Maintains Elite Internal Leak Investigation Team, Former Employees Confirm
Discover how Nintendo of America employs a specialized team to manage and investigate information leaks, as revealed by ex-employees Kit Ellis and Krysta Yang. Learn...
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Nintendo Direct September 2025: What to Expect for Switch and Switch 2
Nintendo announces a 60-minute Nintendo Direct for September 12, 2025, spotlighting upcoming Nintendo Switch and Switch 2 games, including Metroid Prime 4: Beyond and...
Nintendo Direct September 2025: Switch 2 Announcements Expected Amid Super Mario 40th Anniversary
Nintendo announces a new Nintendo Direct for September 12, 2025, featuring updates for Switch 2 and commemorating Super Mario's 40th anniversary. Get details on...
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Nintendo Direct September 2025: 60 Minutes of Nintendo Switch and Switch 2 News Announced
Nintendo announces a major Nintendo Direct for September 12, 2025, promising 60 minutes of updates and announcements on Nintendo Switch and Switch 2, including titles...
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How Pokémon Overcame Doubt: Inside Nintendo’s Reluctant Push for Global Success
Explore the early skepticism within Nintendo and the toy industry about Pokémon’s potential success outside Japan, featuring insights from key figures behind the...
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How Princess Peach Got Her Name: Nintendo’s Localization Journey from Toadstool to Peach
Explore the story behind Princess Peach's naming in the Super Mario series, as revealed by longtime Nintendo of America localization manager Leslie Swan. Learn how ad...
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The Origin of Princess Peach’s Name: How Localization Shaped a Nintendo Icon
Discover the history behind Princess Peach’s name change, from Nintendo of America’s localization choices to her official adoption in Super Mario 64.
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Nintendo eShop Update: Hollow Knight Silksong, Star Wars Outlaws, and More Arrive on Switch and Switch 2
This week's Nintendo eShop update introduces major releases like Hollow Knight: Silksong, Star Wars Outlaws, and NBA 2K26 on Nintendo Switch and Switch 2, along with...
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Splatoon 3 North American League Kicks Off: Schedule, Prizing, and How to Participate on Nintendo Switch
The Splatoon 3 North American League brings competitive and casual events to Nintendo Switch players, featuring weekly broadcasts, gameplay competitions, and exclusive...
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Nintendo eShop Update: New Nintendo Switch 2 and Switch Games Released This Week
Explore the latest Nintendo eShop update for North America, including new Nintendo Switch 2 and Nintendo Switch game releases and top eShop sales for the week.
Tetris 99 Maximus Cup 49: Kirby Themes Return for Limited-Time Nintendo Switch Event
Nintendo Switch players get another chance to unlock rare Kirby themes during the Tetris 99 Maximus Cup 49 event, with simplified requirements and a focus on classic...
Tetris 99 Hosts Kirby-Themed Maximus Cup 49 Event: Dates, Themes, and How to Participate
Explore the latest Tetris 99 Maximus Cup 49 event on Nintendo Switch, featuring Kirby themes and a special way for players to unlock exclusive in-game themes. Find out...
Nintendo eShop Update: Herdling, Shantae Advance, and Chibi-Robo! Arrive on Switch and Switch 2
Explore this week's Nintendo eShop highlights, including the debut of Herdling, Shantae Advance: Risky Revolution, and the return of Chibi-Robo! for Nintendo Switch...
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Nintendo eShop Update: New Switch Games and Discounts This Week
Discover the latest Nintendo eShop update for North America, featuring new Nintendo Switch releases, Switch 2 titles, and major discounts. Find out what's launching...
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Nintendo of America Partners with ISEA to Bring Competitive Esports to Schools Across 23 States
Nintendo of America collaborates with the Interstate Scholastic Esports Alliance to introduce Mario Kart 8 Deluxe, Super Smash Bros. Ultimate, and Splatoon 3...
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Nintendo Teams Up with ISEA to Bring Mario Kart 8 Deluxe, Smash Bros., and Splatoon 3 to U.S. School Esports
Nintendo of America partners with the Interstate Scholastic Esports Alliance (ISEA) to introduce Mario Kart 8 Deluxe, Super Smash Bros. Ultimate, and Splatoon 3 as...
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Behind the 2018 Nintendo Direct Delay: How Real-World Events Shaped the Broadcast
Explore the behind-the-scenes decisions behind the delayed 2018 Nintendo Direct, as former Nintendo of America employees shed light on how global events and internal...
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Drag x Drive Global Jam Demo Kicks Off for Switch Online Subscribers with Developer Participation
Nintendo launches the Drag x Drive Global Jam demo event for Switch Online and Switch 2, inviting players to compete against developers ahead of the game's official...
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Nintendo Switch Online Adds Drag x Drive Icon Customizations Through Missions & Rewards
Nintendo introduces new Drag x Drive custom icon options for Switch Online subscribers, available for Platinum Points until August 27, 2025. Weekly rotations offer...
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Nintendo eShop Update: New Nintendo Switch 2 Games and Discounts Arrive This Week
Discover this week's Nintendo eShop update for North America, including the latest Nintendo Switch 2 game releases and special deals available on the eShop.
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Nintendo Indie World Showcase: Latest Updates and Announcements for Nintendo Switch and Switch 2
Nintendo's Indie World presentation returns, offering fresh updates and new game announcements for the Nintendo Switch and upcoming Nintendo Switch 2. Here’s...
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Nintendo Switch Online Unveils Drag x Drive User Icons Ahead of Game Launch
Nintendo Switch Online introduces Drag x Drive-themed user icons in a three-wave release, offering new customization options for subscribers ahead of the game's debut.
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Nintendo Indie World Showcase Set for August 7: New Announcements for Switch and Switch 2
Nintendo announces a new Indie World Showcase, airing August 7, 2025, at 6 AM PST, featuring updates and reveals for Nintendo Switch and Switch 2 indie games.
Nintendo Announces August 7th Indie World Showcase: New Games for Nintendo Switch and Switch 2 Incoming
Nintendo sets the stage for its next Indie World Showcase on August 7th, promising fresh announcements and updates for indie games heading to both Nintendo Switch and...
Kirby And The Forgotten Land Nintendo Switch 2 Edition + Star-Crossed World Debuts Enhanced Features Ahead of August 2025 Release
Nintendo reveals new trailer and features for Kirby And The Forgotten Land Nintendo Switch 2 Edition + Star-Crossed World, launching August 28, 2025, with new modes...
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