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Explore the most recent news, articles, and updates about Nintendo of America. Our comprehensive coverage includes the latest developments, releases, announcements, and insights related to Nintendo of America in the Nintendo gaming world. Stay informed with our curated collection of Nintendo of America news articles.
Nintendo spotlights Kirby Air Riders in a new, hour-long Nintendo Direct presentation, hosted by Masahiro Sakurai. Get all the details including broadcast times, viewing platforms, and what fans can anticipate from...
Nintendo of America submits a new Virtual Console trademark, but what does it mean for the Nintendo Switch platform and digital retro gaming? Explore the facts and implications in our full report.
Discover the history behind the NES Zapper's rebranding, featuring insights from former Nintendo of America sales vice president Bruce Lowry. Learn how focus groups and public perception shaped the iconic Nintendo...
Explore the real origin of the Sega Master System's name, as recounted by former Nintendo of America and Sega executive Bruce Lowry. Discover verified details about the naming process, development history, and market...
Explore the latest Nintendo eShop update for North America, featuring new game launches for Nintendo Switch and Nintendo Switch 2, along with the top sales and discounts available this week.
Explore the latest Nintendo eShop update for North America, featuring new game releases for Nintendo Switch, Nintendo Switch 2, and this week's top sales and discounts.
Nintendo unveils a mysterious new animation, 'Close to You,' on the Nintendo Today! App, sparking fan speculation with its unique, IP-free concept and subtle nods reminiscent of the Pikmin series.
Nintendo addresses recent statements regarding its approach to generative AI technology, emphasizes commitment to protecting intellectual property, and denies reports of government lobbying.
This week's Nintendo eShop update brings a host of new titles for Nintendo Switch 2 and Nintendo Switch, alongside significant discounts. Discover the latest releases and highlights, including Final Fantasy Tactics:...
Nintendo responds to outsourcing concerns and clarifies its strategy for customer support operations as the Nintendo Switch 2 approaches, ensuring continued quality across the Americas.
Doug Bowser announces retirement as President and COO of Nintendo of America, with Devon Pritchard set to succeed him in 2025, marking a new leadership era for the company.
Doug Bowser announces his retirement as President and COO of Nintendo of America, with Devon Pritchard set to take over the role in 2025. Learn more about the significant leadership changes and their impact on...
Nintendo of America announces President Doug Bowser's retirement, with Devon Pritchard set to assume the role on January 1, 2026. Discover the background, official statements, and what this means for the company's...
Devon Pritchard succeeds Doug Bowser as President of Nintendo of America, marking a significant leadership transition as Bowser retires after a decade with the company.
Doug Bowser announces retirement as Nintendo of America President, with Devon Pritchard named as successor, marking a historic first for the company. Full details on the leadership transition, statements, and company...
Nintendo of America President Doug Bowser will retire at the end of 2025, with Devon Pritchard set to become the new president. Satoru Shibata will join as CEO, marking a major leadership transition for the iconic...
Nintendo of America announces President Doug Bowser's retirement at the end of 2025, appointing Devon Pritchard as the next president and COO, while Satoru Shibata joins as CEO.
Nintendo of America announces leadership transition as Doug Bowser retires and Devon Pritchard is appointed President, with Satoru Shibata joining as CEO. Learn about their achievements and the impact on Nintendo...
Explore this week’s Nintendo eShop update featuring the latest Nintendo Switch 2 and Nintendo Switch game releases, along with notable discounts and platform highlights.
Nintendo of America has transitioned customer support operations to South America, affecting approximately 200 U.S.-based contractors. Learn how this shift may impact the customer service experience for Nintendo...
Nintendo of America is transitioning its customer support services to outsourced partners in Latin America, cutting around 200 contractor jobs as it prepares for the Nintendo Switch 2 release.
Nintendo of America transitions its customer support services to outsourced teams in South America, resulting in significant staffing changes. Here’s what the move means for Nintendo Switch owners and the gaming...
Nintendo of America is transitioning its customer support services to outsourced partners in South America, resulting in significant U.S. contractor layoffs.
Discover the latest Donkey Kong Bananza custom icons on My Nintendo. Limited-time DK Island and Emerald Rush DLC profile elements are now available for Nintendo Switch and Nintendo Switch 2 users.
Nintendo celebrates the release of the Donkey Kong Bananza DLC by launching a curated soundtrack playlist on the Nintendo Music app, available now with select fan-favorite tracks.
Explore the latest Nintendo eShop update for North America, including new Nintendo Switch 2 and Nintendo Switch game releases, plus the best deals available this week.
Nintendo unveils Yoshi and the Mysterious Book for Nintendo Switch 2, featuring a hand-drawn 2D art style and imaginative exploration, set to launch in spring 2026.
Discover the latest Nintendo eShop update for North America, featuring all new Nintendo Switch and Switch 2 releases, notable discounts, and key information on this week's game launches.
Nintendo announces a major Nintendo Direct for September 2025, featuring 60 minutes of reveals for Nintendo Switch and Switch 2, including updates on Metroid Prime 4: Beyond and Pokémon Legends: Z-A.
Discover how Nintendo of America employs a specialized team to manage and investigate information leaks, as revealed by ex-employees Kit Ellis and Krysta Yang. Learn about Nintendo's internal security measures and the...
Nintendo announces a 60-minute Nintendo Direct for September 12, 2025, spotlighting upcoming Nintendo Switch and Switch 2 games, including Metroid Prime 4: Beyond and Pokémon Legends: Z-A.
Nintendo announces a new Nintendo Direct for September 12, 2025, featuring updates for Switch 2 and commemorating Super Mario's 40th anniversary. Get details on broadcast times, anticipated games, and where to watch...
Nintendo announces a major Nintendo Direct for September 12, 2025, promising 60 minutes of updates and announcements on Nintendo Switch and Switch 2, including titles like Metroid Prime 4: Beyond and major milestones...
Explore the early skepticism within Nintendo and the toy industry about Pokémon’s potential success outside Japan, featuring insights from key figures behind the Western launch of Pokémon Red & Blue.
Explore the story behind Princess Peach's naming in the Super Mario series, as revealed by longtime Nintendo of America localization manager Leslie Swan. Learn how ad agencies and Nintendo creatives influenced her...
Discover the history behind Princess Peach’s name change, from Nintendo of America’s localization choices to her official adoption in Super Mario 64.
This week's Nintendo eShop update introduces major releases like Hollow Knight: Silksong, Star Wars Outlaws, and NBA 2K26 on Nintendo Switch and Switch 2, along with classic titles, sales, and activities.
The Splatoon 3 North American League brings competitive and casual events to Nintendo Switch players, featuring weekly broadcasts, gameplay competitions, and exclusive prizes. Learn about the league schedule, prize...
Explore the latest Nintendo eShop update for North America, including new Nintendo Switch 2 and Nintendo Switch game releases and top eShop sales for the week.
Nintendo Switch players get another chance to unlock rare Kirby themes during the Tetris 99 Maximus Cup 49 event, with simplified requirements and a focus on classic Kirby titles.
Explore the latest Tetris 99 Maximus Cup 49 event on Nintendo Switch, featuring Kirby themes and a special way for players to unlock exclusive in-game themes. Find out dates, requirements, and details about Kirby and...
Explore this week's Nintendo eShop highlights, including the debut of Herdling, Shantae Advance: Risky Revolution, and the return of Chibi-Robo! for Nintendo Switch and Switch 2 owners.
Discover the latest Nintendo eShop update for North America, featuring new Nintendo Switch releases, Switch 2 titles, and major discounts. Find out what's launching and catch up on the hottest deals.
Nintendo of America collaborates with the Interstate Scholastic Esports Alliance to introduce Mario Kart 8 Deluxe, Super Smash Bros. Ultimate, and Splatoon 3 tournaments for thousands of students on Nintendo Switch.
Nintendo of America partners with the Interstate Scholastic Esports Alliance (ISEA) to introduce Mario Kart 8 Deluxe, Super Smash Bros. Ultimate, and Splatoon 3 as featured games in school esports programs for grades...
Explore the behind-the-scenes decisions behind the delayed 2018 Nintendo Direct, as former Nintendo of America employees shed light on how global events and internal discussions influenced the widely watched broadcast.
Nintendo launches the Drag x Drive Global Jam demo event for Switch Online and Switch 2, inviting players to compete against developers ahead of the game's official release.
Nintendo introduces new Drag x Drive custom icon options for Switch Online subscribers, available for Platinum Points until August 27, 2025. Weekly rotations offer exclusive avatar elements for Nintendo Switch and...
Discover this week's Nintendo eShop update for North America, including the latest Nintendo Switch 2 game releases and special deals available on the eShop.
Nintendo's Indie World presentation returns, offering fresh updates and new game announcements for the Nintendo Switch and upcoming Nintendo Switch 2. Here’s everything you need to know about the latest showcase.
Nintendo Switch Online introduces Drag x Drive-themed user icons in a three-wave release, offering new customization options for subscribers ahead of the game's debut.
Nintendo announces a new Indie World Showcase, airing August 7, 2025, at 6 AM PST, featuring updates and reveals for Nintendo Switch and Switch 2 indie games.
Nintendo sets the stage for its next Indie World Showcase on August 7th, promising fresh announcements and updates for indie games heading to both Nintendo Switch and the forthcoming Nintendo Switch 2.
Nintendo reveals new trailer and features for Kirby And The Forgotten Land Nintendo Switch 2 Edition + Star-Crossed World, launching August 28, 2025, with new modes and bonuses.
Nintendo of America announces upcoming price increases for the original Nintendo Switch systems, games, and accessories in the United States, effective August 3, 2025, citing market conditions.
Nintendo of America is raising prices for the Nintendo Switch family, selected accessories, and amiibo in the US starting August 3, 2025. Get all the factual details and implications for Nintendo Switch owners and...
Nintendo reveals upcoming price increases for the original Switch consoles and select accessories, while keeping Switch 2 and Nintendo Switch Online prices steady. Details on effective dates and market context.
Nintendo announces price hikes for the Switch OLED, standard, and Lite models in the US and Canada, while Switch 2 and Nintendo Switch Online pricing stays steady.
Nintendo of America confirms upcoming price changes for Nintendo Switch hardware, accessories, and select amiibo in the United States, effective August 3, 2025. Get all the key details here.
Discover the latest Nintendo eShop update for North America, featuring new Nintendo Switch and Switch 2 game releases, substantial discounts, and key highlights for August 2024.