Nintendo is set to delight young fans and families in the West with the official launch of its My Mario product line.
Previously available exclusively in Japan, My Mario will make its Western debut on February 19, 2026, at Nintendo’s flagship stores in New York and San Francisco, with broader retail availability planned for the following spring and beyond.
This move underscores Nintendo’s commitment to creating play experiences that bring generations together, blending the worlds of toys, interactive media, and the beloved Super Mario brand. The My Mario line first arrived in Japan in 2023, capturing the hearts of children, parents, and collectors alike.
Aimed at toddlers and young children, the line also emphasizes quality time between parents and their kids, a value reflected in every product.
Nintendo’s expansion of the initiative to Western audiences marks a significant step in making Super Mario a first companion for fans of all ages. Among the standout offerings in the My Mario lineup are two high-quality wooden block sets that double as amiibo, featuring Mario and classic Super Mario universe items.
The Mario Wood Block Set comprises three pieces, while the Mario & Friends Wood Block Set offers a robust, thirty-piece collection.
By combining the tactile appeal of wooden toys with interactive amiibo technology, Nintendo continues to innovate in both physical and digital play experiences. Beyond the blocks, fans can enjoy a collection of infant and toddler apparel, from onesies and sleepers to playful outfits designed for active youngsters.
Other highlights include cuddly Mario plush toys with built-in rattles and a Tomy Toomies My Mario bath toy collection—complete with water squirters and classic franchise characters, perfect for making bathtime fun. For families eager to combine reading and play, the Hello, Mario! interactive board book—created by Nintendo and published by Penguin Random House—brings Mario’s adventures to life through touch and engagement.
Additionally, Nintendo has launched a stop-motion animation series titled "It’s Me, Mario!" available now on the My Mario website and the Play Nintendo YouTube channel, further extending the reach of the franchise into digital media. One of the initiative’s most notable digital highlights is the upcoming Hello, Mario! app, set for simultaneous release on Nintendo Switch, the upcoming Nintendo Switch 2, Android, and iOS devices on February 19, 2026.
This free family-friendly app invites users to interact with Mario through intuitive touch controls, fostering active engagement and educational fun for young audiences.
According to a Nintendo spokesperson, the app is meant to allow the whole family to connect and play together, regardless of experience or age level. While the My Mario series is tailored for kids and parents, it's likely to attract the attention of collectors as well, given the historic popularity of Nintendo merchandise.
With demand often outpacing supply, Nintendo recommends early shoppers keep an eye on store release dates to avoid disappointment. The Western release of My Mario further cements Nintendo’s legacy as a leader in family entertainment.
By combining tactile toys, innovative technology, and rich storytelling, Nintendo continues to deliver magical experiences across generations.
For more updates and availability, fans can visit the official My Mario site or follow Play Nintendo’s YouTube channel. Sources: Nintendo of America Press Release
Previously available exclusively in Japan, My Mario will make its Western debut on February 19, 2026, at Nintendo’s flagship stores in New York and San Francisco, with broader retail availability planned for the following spring and beyond.
This move underscores Nintendo’s commitment to creating play experiences that bring generations together, blending the worlds of toys, interactive media, and the beloved Super Mario brand. The My Mario line first arrived in Japan in 2023, capturing the hearts of children, parents, and collectors alike.
Aimed at toddlers and young children, the line also emphasizes quality time between parents and their kids, a value reflected in every product.
Nintendo’s expansion of the initiative to Western audiences marks a significant step in making Super Mario a first companion for fans of all ages. Among the standout offerings in the My Mario lineup are two high-quality wooden block sets that double as amiibo, featuring Mario and classic Super Mario universe items.
The Mario Wood Block Set comprises three pieces, while the Mario & Friends Wood Block Set offers a robust, thirty-piece collection.
By combining the tactile appeal of wooden toys with interactive amiibo technology, Nintendo continues to innovate in both physical and digital play experiences. Beyond the blocks, fans can enjoy a collection of infant and toddler apparel, from onesies and sleepers to playful outfits designed for active youngsters.
Other highlights include cuddly Mario plush toys with built-in rattles and a Tomy Toomies My Mario bath toy collection—complete with water squirters and classic franchise characters, perfect for making bathtime fun. For families eager to combine reading and play, the Hello, Mario! interactive board book—created by Nintendo and published by Penguin Random House—brings Mario’s adventures to life through touch and engagement.
Additionally, Nintendo has launched a stop-motion animation series titled "It’s Me, Mario!" available now on the My Mario website and the Play Nintendo YouTube channel, further extending the reach of the franchise into digital media. One of the initiative’s most notable digital highlights is the upcoming Hello, Mario! app, set for simultaneous release on Nintendo Switch, the upcoming Nintendo Switch 2, Android, and iOS devices on February 19, 2026.
This free family-friendly app invites users to interact with Mario through intuitive touch controls, fostering active engagement and educational fun for young audiences.
According to a Nintendo spokesperson, the app is meant to allow the whole family to connect and play together, regardless of experience or age level. While the My Mario series is tailored for kids and parents, it's likely to attract the attention of collectors as well, given the historic popularity of Nintendo merchandise.
With demand often outpacing supply, Nintendo recommends early shoppers keep an eye on store release dates to avoid disappointment. The Western release of My Mario further cements Nintendo’s legacy as a leader in family entertainment.
By combining tactile toys, innovative technology, and rich storytelling, Nintendo continues to deliver magical experiences across generations.
For more updates and availability, fans can visit the official My Mario site or follow Play Nintendo’s YouTube channel. Sources: Nintendo of America Press Release
