Pokémon’s 30th Anniversary: The Pokémon Company Celebrates Three Decades of Gaming History
As the Pokémon franchise reaches its 30th anniversary milestone, The Pokémon Company is commemorating the occasion with a series of special announcements and celebratory branding.
With three decades of innovation, cultural impact, and staggering popularity, the Pokémon series remains one of the most globally recognized and best-selling brands in entertainment history.
Nintendo, Game Freak, and Creatures Inc.—the development trio behind Pokémon—have helped the franchise expand across multiple generations of consoles, from the original Game Boy to the Nintendo Switch, and beyond. The Pokémon Company officially announced the 30th anniversary celebration through its social channels, revealing a newly designed 30th anniversary logo alongside a striking animation.
The commemorative branding invokes the nostalgia and vibrant energy that has defined Pokémon since its debut.
The company’s Japanese account shared the announcement, stating: “Pokémon 30th anniversary begins! It’s been 30 years since the launch of ‘Pokémon Red and Green.’ On February 27, 2026 (Friday), Pokémon will celebrate its 30th year.
This year promises to be the best yet—get excited!” The milestone celebration reflects the enduring legacy of Pokémon, which started with ‘Pokémon Red and Green’ in Japan on February 27, 1996.
The main series, later localized as ‘Pokémon Red and Blue’ outside of Japan, quickly transformed Pokémon into a phenomenon with over 440 million units sold worldwide as of 2024, making it one of the most successful video game series in history.
The franchise has continued to thrive on Nintendo hardware, with recent entries like ‘Pokémon Scarlet and Violet’ and the ‘Pokémon Legends’ series breaking records on the Nintendo Switch and setting new directions for gameplay innovation. In addition to the visual branding, The Pokémon Company is expected to roll out a series of special events, merchandise, exclusive content updates on the Nintendo eShop, and potential collaborations to engage fans throughout the anniversary year.
While details of these initiatives are forthcoming, fans are encouraged to stay tuned to official Pokémon channels and upcoming Nintendo Direct presentations for more information. As Pokémon approaches its 30th anniversary on February 27, 2026, the excitement in the gaming community is palpable.
The enduring popularity of the series speaks to its unique ability to evolve and captivate new generations while honoring its storied past.
With ambitious plans and a nostalgic celebration underway, The Pokémon Company is poised to make this anniversary a landmark year for fans around the globe.
With three decades of innovation, cultural impact, and staggering popularity, the Pokémon series remains one of the most globally recognized and best-selling brands in entertainment history.
Nintendo, Game Freak, and Creatures Inc.—the development trio behind Pokémon—have helped the franchise expand across multiple generations of consoles, from the original Game Boy to the Nintendo Switch, and beyond. The Pokémon Company officially announced the 30th anniversary celebration through its social channels, revealing a newly designed 30th anniversary logo alongside a striking animation.
The commemorative branding invokes the nostalgia and vibrant energy that has defined Pokémon since its debut.
The company’s Japanese account shared the announcement, stating: “Pokémon 30th anniversary begins! It’s been 30 years since the launch of ‘Pokémon Red and Green.’ On February 27, 2026 (Friday), Pokémon will celebrate its 30th year.
This year promises to be the best yet—get excited!” The milestone celebration reflects the enduring legacy of Pokémon, which started with ‘Pokémon Red and Green’ in Japan on February 27, 1996.
The main series, later localized as ‘Pokémon Red and Blue’ outside of Japan, quickly transformed Pokémon into a phenomenon with over 440 million units sold worldwide as of 2024, making it one of the most successful video game series in history.
The franchise has continued to thrive on Nintendo hardware, with recent entries like ‘Pokémon Scarlet and Violet’ and the ‘Pokémon Legends’ series breaking records on the Nintendo Switch and setting new directions for gameplay innovation. In addition to the visual branding, The Pokémon Company is expected to roll out a series of special events, merchandise, exclusive content updates on the Nintendo eShop, and potential collaborations to engage fans throughout the anniversary year.
While details of these initiatives are forthcoming, fans are encouraged to stay tuned to official Pokémon channels and upcoming Nintendo Direct presentations for more information. As Pokémon approaches its 30th anniversary on February 27, 2026, the excitement in the gaming community is palpable.
The enduring popularity of the series speaks to its unique ability to evolve and captivate new generations while honoring its storied past.
With ambitious plans and a nostalgic celebration underway, The Pokémon Company is poised to make this anniversary a landmark year for fans around the globe.
