Pokémon Direct Announced for July 22, 2025: Pikachu Teases New Reveal on Nintendo Switch

The Pokémon Company has officially revealed that a new Pokémon Presents event—commonly known internationally as Pokémon Direct—is set to air on July 22, 2025, at 9PM JST.

This announcement came via a teaser posted across the company’s official Japanese social media channels, instantly drawing widespread attention from the Pokémon community and Nintendo Switch owners worldwide.

The visual teaser features the franchise mascot, Pikachu, curiously stationed at a DJ booth under the headline, "Pikachu is preparing something" as written in Japanese.

This enigmatic image hints at significant preparations underway for the broadcast, fueling anticipation for what the upcoming Pokémon Direct might unveil.

The official announcement from The Pokémon Company stated: “Pokémon Presents will be distributed on Tuesday, July 22.

The viewing page will open from 9PM JST on the same day.

Pikachu appears to be preparing something...

Stay tuned for further updates!” Pokémon Presents streams have become a hallmark platform for The Pokémon Company to announce major updates, new game titles, expansions, and collaborations across Nintendo Switch, mobile, and other platforms.

Previous presentations have introduced celebrated releases such as Pokémon Legends: Arceus, new content for Pokémon Scarlet and Violet, and mobile integrations like Pokémon GO events.

While the teaser has inspired considerable conversation among fans—particularly due to the focus on Pikachu—The Pokémon Company has not released any details regarding the content of the upcoming event.

As always, the company remains committed to keeping the community informed through official channels as more information becomes available. The last Pokémon-themed Direct generated significant excitement, contributing to the ongoing success of the franchise on the Nintendo Switch and bolstering its presence on the Nintendo eShop.

Pokémon games have consistently achieved impressive sales milestones, with titles such as Pokémon Sword and Shield surpassing 25 million units worldwide, and their impact continues to shape the Nintendo ecosystem. Fans eager to catch all the latest news can tune in to the Pokémon Presents broadcast on July 22, 2025.

The stream will be accessible via official Pokémon and Nintendo YouTube channels, as well as regional eShop news feeds.

As the date approaches, players are encouraged to monitor official announcements for direct links and additional broadcast information. Stay connected to our coverage for timely updates and expert analysis following the Pokémon Direct.

Whether you’re a long-time series enthusiast or new to the Pokémon universe on Nintendo Switch, this Pokémon Presents promises to deliver exciting developments straight from The Pokémon Company.

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