Pokémon Company and Takara Tomy Launch Poke-Nade: New Tamagotchi-Style Toy for Nintendo Fans

Tamagotchi-inspired toys continue to captivate fans in Japan, with the latest innovation set to ignite excitement among Pokémon enthusiasts.

The Pokémon Company and renowned Japanese toy manufacturer Takara Tomy have officially announced Poke-Nade, a new digital pet device designed to bring the world of Pokémon into the hands of players in a fresh, interactive way. Set to launch exclusively in Japan on October 11, 2024, the Poke-Nade merges nostalgic virtual pet mechanics with the global appeal of Pokémon.

The device, centered around the iconic Pokéball design, allows users to care for, interact with, and even pet over 150 different Pokémon characters.

Each Pokémon can be nurtured and played with, promoting engagement reminiscent of the original Tamagotchi phenomenon, but with a distinctly Pokémon twist. According to information highlighted by Centro Leaks, the Poke-Nade will retail at ¥7,480, approximately $51 USD.

This pricing positions it alongside other collectible electronic toys, making it an accessible entry for both new fans and long-time collectors.

The product is expected to be available through major Japanese retailers and likely the Japanese eShop as well, following typical distribution channels for Pokémon merchandise. While The Pokémon Company is widely recognized for its ability to blend interactivity and collectibility—most notably through the enduring popularity of Pokémon video games on platforms like the Nintendo Switch—this latest venture represents a renewed commitment to innovative physical experiences.

Takara Tomy, an established leader in the Japanese toy sector, has a respected legacy of collaborating on interactive hardware featuring beloved franchises. A spokesperson for The Pokémon Company, in an official translated statement, emphasized the company’s goal to "bring fans closer to their favorite Pokémon in everyday life," noting that the Poke-Nade allows for "unique tactile and emotional connections" with the franchise’s diverse cast of characters. Interest in digital pet toys has remained high in Japan, and the Poke-Nade’s integration of Pokémon IP is expected to draw significant attention.

While there is no confirmation of international release plans at this time, the Japanese launch will give insight into potential global appeal and expansion possibilities. With the upcoming launch date and collaboration between The Pokémon Company and Takara Tomy, the Poke-Nade is poised to become a sought-after collectible for fans of Pokémon and Tamagotchi-style gameplay alike.

Stay tuned to official channels and Nintendo news outlets for further updates regarding global availability and future product announcements.

Pokémon Nintendo Japan The Pokémon Company Pokémon Company Takara Tomy Tomy Tamagotchi The Pokemon Company Poke-Nade Centro Leaks