The Pokémon Company Unveils 'Ten Pokémon, Ten Colors' Merchandise Line for Japan

The Pokémon Company has officially announced a fresh wave of merchandise set to delight collectors and franchise fans across Japan.

The new collection, titled 'Ten Pokémon, Ten Colors,' centers around popular Pokémon with the unique theme of showcasing the ten distinct Natures that feature prominently throughout the Pokémon video game series.

This themed product line is scheduled to hit store shelves across all Pokémon Center locations in Japan starting November 8, 2025. 'Each item in the 'Ten Pokémon, Ten Colors' series creatively celebrates the diverse personalities, or Natures, that define Pokémon in the games, offering fans an engaging way to connect with their favorite characters,' a Pokémon Company spokesperson shared in a statement translated for this report.

'Our goal is to provide not just merchandise, but a deeper experience that resonates with the unique traits of each Pokémon.' The merchandise line will feature a variety of products, including apparel, accessories, plush toys, and stationary, all vividly designed to reflect the ten Natures—such as Hardy, Bold, and Timid—that have become hallmark attributes in the Pokémon games.

According to official sources, the entire range has been developed exclusively for the Japanese market, and will be available through Pokémon Center retail outlets nationwide.

There is no indication at this time regarding an international release. The Pokémon Company, a joint venture between Nintendo, Creatures Inc., and Game Freak, continues its tradition of launching innovative and collectible merchandise tied to its world-renowned video game and animated properties.

With more than 440 million video game units sold globally as of 2023, Pokémon stands as one of the most successful entertainment franchises in history.

Japanese Pokémon Center stores have long been a hub for exclusive collectibles, regularly featuring limited-edition releases that create significant excitement among fans and collectors. This new 'Ten Pokémon, Ten Colors' series underscores The Pokémon Company's ongoing commitment to engaging its fan base with fresh creative products rooted in the core gameplay and lore of the brand.

Fans in Japan can look forward to exploring the full line when it launches on November 8, 2025—just in time for the holiday season.

Pokémon Japan The Pokémon Company Pokémon Company Pokémon Center Ten Pokémon Ten Colors