The Pokémon Company Unveils New 'Run' Option Merchandise Line for Japan

The Pokémon Company has officially announced a new line of themed merchandise that celebrates one of the most recognizable mechanics in the Pokémon franchise: the 'Run' option.

This iconic gameplay feature, which allows trainers to attempt an escape from wild Pokémon battles, is now being reimagined through a playful and nostalgic collection aimed at fans in Japan.

The highly anticipated merchandise series is scheduled for release on October 4, 2025, and will be available exclusively at Pokémon Center stores throughout Japan. Since its debut in the original Pokémon Red and Pokémon Green titles for the Game Boy in 1996, the 'Run' option has remained a staple in Pokémon games across Nintendo handhelds and, more recently, the Nintendo Switch.

The action is a familiar part of every trainer’s journey, sometimes leading to successful escapes, or in classic fashion, resulting in a failed attempt and another round of battle.

The latest merchandise line translates this beloved feature into a variety of creative items that capture the humor and tension that players experience in-game. According to a statement from The Pokémon Company, this collection is uniquely themed around Pokémon either trying to run away or humorously failing to do so during battles.

By focusing on this specific aspect of the gameplay, the new merchandise offers a fresh perspective on classic Pokémon encounters that long-time enthusiasts will instantly recognize. Fans visiting Pokémon Center locations across Japan can expect a wide range of products, all inspired by these memorable in-game moments.

While the precise details of the merchandise lineup are yet to be fully disclosed, previous launches from The Pokémon Company have included plush toys, apparel, accessories, and collectible items that resonate with both dedicated collectors and casual fans. This announcement continues The Pokémon Company’s tradition of producing innovative and nostalgic products that cater to the vast Pokémon community.

The Pokémon Center stores in Japan have long served as a hub for exclusive items and have played a crucial role in supporting the brand’s popularity both domestically and internationally.

With this upcoming 'Run' option merchandise line, the company further cements its commitment to celebrating the enduring cultural impact of Pokémon. The collection will become available starting October 4, 2025, only at Pokémon Center locations across Japan.

For fans of the franchise, this provides a unique opportunity to experience a fan-favorite mechanic outside of the digital world while commemorating nearly three decades of Pokémon adventures. Stay tuned to official Pokémon Center Japan channels and The Pokémon Company’s announcements for more updates on the full lineup as the release date approaches.

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