Pokémon Center Introduces New 'Brrr... Squish! Plush Toys' Series in Japan

Pokémon Center Launches 'Brrr...

Squish! Plush Toys' Series in Japan The Pokémon Center, in collaboration with The Pokémon Company and Nintendo, has announced the release of a brand-new merchandise line called the 'Brrr...

Squish! Plush Toys' series.

Set to debut at the Tohoku Pokémon Center's reopening preview on March 13, 2025, this collection brings another wave of irresistibly cute Pokémon plush toys to fans across Japan.

The new range will also become available via Japan’s Pokémon Center online shop starting March 14, further expanding the company's already extensive and beloved merchandise offerings. A Heartwarming Evolutionary Embrace The 'Brrr...

Squish! Plush Toys' line spotlights pairs of Pokémon from connected evolution stages, creatively designed to depict two Pokémon embracing each other.

Each plush features a Stage 1 Pokémon with expressive, oversized eyes connected to its evolved counterpart with an attached string.

When separated, the plush figures gently pull themselves back together into an endearing hug, appealing to both seasoned fans and new collectors alike. Among the highlighted pairs in this new collection are fan favorites such as Cleffa and Clefairy, Sentret and Furret, Cubone and Marowak, and Swablu and Altaria.

This lineup builds on a previous range, released in 2023, which included Pikachu, Azurill, Sudowoodo, and Jigglypuff-centered plushies.

The unique design and interactive element of the new plush series are already generating excitement among collectors and Pokémon enthusiasts in Japan. Expanding the Pokémon Merchandise Universe Beyond the launch of the 'Brrr...

Squish! Plush Toys,' the Pokémon Center is also introducing a variety of new products to Japanese storefronts.

These include fresh lines of Pokémon-themed earrings, hair accessories, umbrellas, raincoats, and decorative chocolate tins.

The consistent expansion of Pokémon merchandise continues to reinforce The Pokémon Company's reputation for imaginative, high-quality collectibles that appeal to a wide audience. Despite widespread global interest, these exclusive items are currently limited to the Japanese market.

The continued focus on offering unique merchandise at localized Pokémon Center venues, such as the renewed Tohoku Pokémon Center, highlights the company’s commitment to innovation and regional engagement.

Global fans will need to wait and see if these adorable plushes and other accessories will eventually be made available through Nintendo’s eShop or overseas Pokémon Center branches in the future. As Pokémon remains a staple franchise on Nintendo Switch and beyond, merchandise launches like the 'Brrr...

Squish! Plush Toys' series fuel fan enthusiasm and strengthen The Pokémon Company’s presence in the collector community. Sources: pokemon.co.jp, nintendosoup.com

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