Pokémon Company Marks 30th Anniversary with Celebrity-Filled Tribute Video

Pokémon Company Marks 30th Anniversary with Celebrity-Filled Tribute Video The Pokémon Company has officially commemorated three decades of Pokémon with a high-profile anniversary video, spotlighting the franchise's extraordinary influence across the global entertainment industry.

Since its debut in 1996 with Pokémon Red and Green on the Game Boy, Pokémon has evolved into a multimedia powerhouse, spanning video games on Nintendo platforms, an enduring anime series, blockbuster films, trading cards, and a major merchandise empire.

Recognized as one of the highest-grossing media franchises in history, Pokémon's vibrant community continues to flourish through innovative titles like Pokémon Scarlet and Violet for Nintendo Switch and through the success of the Pokémon GO mobile phenomenon. To celebrate this milestone, The Pokémon Company released a special tribute video featuring a lineup of international celebrities.

The video showcases notable personalities, including superstar Lady Gaga and acclaimed Latin artist Young Miko, each sharing insights into their favorite Pokémon.

Rather than simply offering fan service, the production captures the emotional connection millions maintain with the franchise, emphasizing how Pokémon's themes of friendship and adventure have resonated with fans of all backgrounds for three decades. In the video, Lady Gaga discusses her connection to Jigglypuff, stating in paraphrased terms that the character’s determination and charm reflect the universal appeal of Pokémon, adding that she admires its ability to bring people together.

Young Miko, on the other hand, highlights Pikachu’s timeless popularity and speaks about how Pokémon games have left an enduring impression throughout her childhood and career. The fan response to the video, posted across Pokémon's official social media channels and the company’s YouTube presence, has been overwhelmingly positive.

The hashtag #Pokemon30th has trended as longtime players and newcomers alike reflect on the impact Pokémon has had on their lives, both as a game and as a cultural icon. The franchise’s achievements are worth noting: As of recent figures, mainline Pokémon games have sold over 440 million units worldwide, and its companion trading card game has surpassed 52 billion cards shipped.

The Pokémon Company’s continuous innovation, from mainline RPGs on Nintendo Switch to ongoing events in Pokémon GO and animated releases on streaming services, further cements Pokémon’s role as a defining element of modern pop culture. The 30th anniversary campaign is expected to continue with additional commemorative events, merchandise, and in-game celebrations across Nintendo Switch titles and mobile apps.

With a legacy cemented in both nostalgia and ongoing creativity, Pokémon’s future looks as bright as ever as it sets sights on the next generation of fans and players. To watch the official anniversary tribute video and share your favorite Pokémon memories, fans are encouraged to visit Pokémon’s official channels.