Pokémon Presents July 2025 Livestream: All the Major Announcements Revealed

Pokémon Presents July 2025 Livestream: All the Major Announcements Revealed The highly anticipated July 2025 Pokémon Presents livestream aired on July 22, 2025, at 9:00 AM ET / 6:00 AM PT, captivating viewers around the globe with the latest updates from the world of Pokémon.

Hosted by The Pokémon Company, these biannual showcases are an industry standard, offering a comprehensive look into upcoming game releases, digital events, and collectible card game initiatives for both Nintendo Switch and the newly-released Nintendo Switch 2. The July 2025 event attracted particular attention as it marked the first major Pokémon presentation in the Nintendo Switch 2 era.

Earlier this year, Nintendo’s next-generation console launched to record-breaking demand, setting a new precedent for hardware adoption and software sales.

With the Pokémon franchise remaining a cornerstone of Nintendo’s portfolio, industry watchers keenly monitored the event for announcements that would shape the future of the series on both the Switch and Switch 2 platforms. Among the featured highlights was the continued rollout of content for Pokémon TCG Pocket, the digital collectible card game that has rapidly built a global player base since its launch.

The newest Eevee Grove expansion, released in June 2025, introduced a plethora of new cards centered on the beloved Eevee and its various evolutions.

As part of the July update, The Pokémon Company announced the launch of a special Eevee Mass Outbreak event, aimed at helping trainers bolster their in-game collections.

Through this event, players have an increased opportunity to encounter Eevee and all Eeveelutions, enhancing the gameplay experience with sought-after cards and exclusive rewards. The presentation also touched on the evolving nature of physical game releases for the Nintendo Switch 2.

As physical media trends shift, Nintendo is ramping up the use of 'game-key cards'—a new distribution method combining tangible game packaging with digital download codes.

This hybrid approach provides fans with a collectible physical product while ensuring immediate access to the latest releases on Nintendo Switch 2.

Traditional cartridges, code-in-the-box editions, and these new game-key cards are all part of Nintendo’s broader strategy to address player preferences for both digital convenience and physical memorabilia. Reflecting on the showcase, a spokesperson from The Pokémon Company emphasized the brand’s ongoing commitment to delivering quality experiences for fans on all platforms.

They stated that the continued evolution of the Pokémon franchise, whether through mainline games, spin-offs like Pokémon TCG Pocket, or innovative physical releases, is rooted in responding to player feedback and adapting to industry trends. As the Pokémon brand moves forward, the July 2025 Pokémon Presents has set the stage for an exciting season of releases, special in-game events, and collectibles that will engage fans across multiple generations of Nintendo hardware.

Stay tuned to official channels and Nintendo Wire for ongoing coverage and detailed guides as the post-livestream news cycle unfolds.

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