Pokemon Center Japan Launches New Plush Badge Series Featuring Fan-Favorite Pokemon

Pokemon Center Japan, the renowned retail hub for exclusive Pokemon merchandise, has unveiled its latest collectible offering: the Pokemon Plush Badge series.

This innovative merchandise line caters to the avid collector base and casual fans alike, allowing trainers of all ages to showcase their favorite Pokemon characters in a portable and stylish way.

The Pokemon Plush Badge series marks a new wave of officially licensed plush merchandise specifically crafted for on-the-go display and collection.

Each Plush Badge is a compact, soft plush rendition of iconic Pokemon, featuring a convenient pin attachment.

This allows fans to personalize backpacks, tote bags, and apparel while representing their cherished Pokemon in everyday life.

Accompanying each plush is a durable, Pokeball-shaped plastic case, ensuring safe storage and transport—perfect for collectors who value presentation and portability. The debut volume of the series spotlights an exciting mix of Pokemon spanning multiple generations, highlighting both nostalgia and recent releases.

Featured in this first wave are Pikachu—the enduring mascot of the franchise—alongside newcomers from the latest Nintendo Switch titles, Pokémon Scarlet and Violet: Sprigatito, Fuecoco, Quaxly, and Pawmi.

Rounding out the lineup are beloved classics like Snorlax, Ditto, and the legendary Mew, ensuring broad appeal for collectors and Pokémon fans with diverse preferences. A spokesperson for Pokemon Center Japan emphasized the collectible nature and playful function of the new series, stating that the Plush Badges are intended to allow fans to add a touch of Pokemon spirit to their daily accessories, whether heading to school, work, or exploring the world.

The addition of a Pokeball case for each plush further enhances the play pattern, making it both a display piece and a collectible item to treasure. The Pokemon Plush Badge series continues Pokemon Center Japan’s tradition of delivering exclusive and high-quality merchandise for its domestic market—a practice that has seen tremendous commercial success over the years.

While release and availability details are currently announced for Japan only, international fans often look for ways to add these sought-after items to their collections through official eShop platforms or import retailers. Collectors can find the full lineup and purchasing information on the official Pokemon Center Japan website and through authorized retail channels.

This release underscores Nintendo and The Pokemon Company’s ongoing commitment to creative merchandising, offering products that combine function, fashion, and fandom for the global Pokemon community.

Pokémon Japan Pikachu Mew Pokemon Center Pokemon Pokemon Center Japan Nintendo Plush Badges Scarlet and Violet Ditto Snorlax Sprigatito Fuecoco Quaxly Pawmi esho