Published on: September 24, 2025
The Pokémon Company Expands Musical Collaborations: New Tracks Featuring Non and Hearts2Hearts
The Pokémon Company continues to broaden its cross-media presence, this time with an exciting musical expansion.
In June 2024, the renowned franchise introduced fresh tracks as part of its ongoing Pokémon Music Collective series—a project that brings together artists from various genres to produce original music inspired by the world of Pokémon.
These new releases showcase the brand’s commitment to creative collaboration and its vibrant international fan community.
The first highlighted release is 'GwGw,' a new single performed by Non.
Non, who recently lent her voice to the character Haru in the Netflix stop-motion series Pokémon Concierge, brings a unique sensibility to the Pokémon Music Collective.
The track blends whimsical instrumentation with Non’s signature vocals, capturing the nostalgic and playful essence of the Pokémon universe.
"Creating music for Pokémon was truly special," Non shared in a statement, noting how the project allowed her to further celebrate both her passion for the franchise and her love of music.
'GwGw' is now available through online music platforms, broadening the series’ growing catalog of collaborative works.
Additionally, The Pokémon Company has partnered with K-Pop sensation Hearts2Hearts on a special track titled 'Pretty Please.' This release is designed to complement the excitement surrounding Pokémon Legends Z-A, the next highly anticipated entry in the mainline series for Nintendo Switch.
The collaboration also features a vibrant music video which showcases a lively ensemble of Pokémon as seen in Pokémon Legends Z-A, effectively bridging the worlds of music and gaming.
According to statements from Hearts2Hearts’ management, the group was delighted to join the project, describing the collaboration as "an innovative celebration of pop culture, gaming, and music."
These musical projects underscore The Pokémon Company's ongoing efforts to deepen engagement with its global fan base.
By working with high-profile talent and creating original content across mediums—including video games, Netflix series like Pokémon Concierge, and now music-themed collaborations—the brand continues to evolve while maintaining reverence for its roots.
With Pokémon Legends Z-A scheduled for a future Nintendo Switch release, initiatives like these help sustain anticipation among both longtime trainers and a new generation of fans.
Both 'GwGw' by Non and 'Pretty Please' by Hearts2Hearts are now available for streaming, further enriching the Pokémon Music Collective's playlist.
For more details and access to the latest releases, fans can visit the official Pokémon website and leading music distribution platforms.
Stay tuned as The Pokémon Company continues to expand its multimedia reach through innovative collaborations, exclusive tracks, and immersive experiences tied to its acclaimed game and entertainment portfolio.
Pokémon The Pokémon Company Pokémon Legends Z-A Pokémon Company Please Collective Z Pokémon Legends Non Hearts2Hearts Pokémon Music Collective Nintendo Switch Pokémon Concierge