Pokémon Center Japan Unveils 'Bath Buddy' Sponges Featuring Popular Water-Type Pokémon

The Pokémon Company has officially announced an upcoming addition to its growing line of themed merchandise: the 'Bath Buddy' sponge series.

These unique bath-time accessories, inspired by beloved Water-type Pokémon, are set to launch exclusively at Pokémon Center stores across Japan starting July 19, 2025. Designed for fans and collectors alike, the inaugural 'Bath Buddy' lineup features plush sponges shaped after popular Water-type Pokémon, including Quagsire, Marill, Piplup, Pyukumuku, and Quaxly.

Each sponge captures the distinct characteristics and whimsical charm of its respective Pokémon, making them a delightful addition for any bathtime routine or Pokémon collection. This new merchandise release reflects The Pokémon Company's ongoing commitment to delivering creative and high-quality products to its fanbase.

The 'Bath Buddy' sponges are the latest in a series of innovative items aimed at expanding Pokémon’s presence in everyday life, a strategy that has helped keep the franchise fresh and engaging for audiences both young and old. A spokesperson for The Pokémon Company shared in a releasing statement that these products are designed to combine everyday utility with the joy of Pokémon, helping fans incorporate their favorite characters into their daily rituals.

The selection of Water-type Pokémon highlights the franchise’s dedication to thematic consistency, especially with items related to cleanliness and water. Pokémon Center Japan has a longstanding tradition of debuting exclusive merchandise tied to the brand’s most recognizable creatures, and these new sponges continue that legacy.

Since its inception, the Pokémon Center has offered a wide variety of collectibles, apparel, and lifestyle goods, appealing to a diverse and ever-growing audience. The 'Bath Buddy' sponges will be available at all Pokémon Center retail locations in Japan starting July 19, 2025.

Each item will be sold individually, giving fans the flexibility to purchase their favorites or complete the entire set.

As with many Pokémon Center exclusives, quantities may be limited, so enthusiasts are encouraged to visit early or reserve their items if possible. This latest announcement reaffirms The Pokémon Company’s status as a leader in creative franchise merchandising, ensuring Pokémon continues to be an integral part of fans’ daily experiences.

Pokémon Japan The Pokémon Company Pokémon Company Pokémon Center Pokémon Center Japan Buddy Quagsire Marill Piplup Pyukumuku Quaxly