The Pokémon Company is marking a landmark occasion: the 30th anniversary of the Pokémon franchise.
To commemorate three decades of phenomenal global impact, the company showcased an extensive range of anniversary merchandise at a dedicated Pokémon 30th Anniversary Begins kickoff event, held recently in Japan.
This celebratory reveal underscores the franchise’s enduring popularity, especially as it continues to thrive with mainline releases on the Nintendo Switch and a vibrant presence on the eShop. The newly announced Pokémon 30th anniversary merchandise lineup offers something for every fan—seasoned trainers and newcomers alike.
Items range widely and include camping equipment perfect for outdoor enthusiasts, an assortment of themed snacks, and a diverse selection of plush toys and apparel.
However, the true highlight of the collection pays homage to Pokémon’s storied video game history.
Central to the new series is a range of products inspired by the packaging of every mainline Pokémon game released to date.
Fans can look forward to collectible keychains and a unique paper diorama of the iconic S.S.
Anne, the famed vessel from the original Pokémon Red and Blue titles. A representative from The Pokémon Company, speaking at the event, emphasized the intention behind the collection: "We wanted to bring fans together and celebrate the amazing history of Pokémon.
By blending nostalgia with fresh new items, we hope every generation of trainers finds something special to enjoy." This announcement caps off an impressive track record for the franchise, which has seen more than 440 million software units sold worldwide and generated consistent excitement with new titles, such as Pokémon Scarlet and Violet for the Nintendo Switch.
The franchise’s merchandise division has similarly seen massive success, with Pokémon Center retailers in Japan and around the globe regularly launching limited-edition collaborations and collectibles. The 30th anniversary merchandise will be available through official Pokémon Company channels and select retailers, with additional distribution via the Pokémon Center online stores and the eShop where applicable.
While further international release details are expected, the initial reveal in Japan has already set the stage for a significant celebration throughout 2024 and beyond. For longtime fans who have journeyed through each generation and for those experiencing the magic for the first time, this anniversary collection is set to be a centerpiece of Pokémon’s ongoing celebrations.
Expect more updates as The Pokémon Company continues its milestone year, with additional product details and events likely to be announced in the coming months.
To commemorate three decades of phenomenal global impact, the company showcased an extensive range of anniversary merchandise at a dedicated Pokémon 30th Anniversary Begins kickoff event, held recently in Japan.
This celebratory reveal underscores the franchise’s enduring popularity, especially as it continues to thrive with mainline releases on the Nintendo Switch and a vibrant presence on the eShop. The newly announced Pokémon 30th anniversary merchandise lineup offers something for every fan—seasoned trainers and newcomers alike.
Items range widely and include camping equipment perfect for outdoor enthusiasts, an assortment of themed snacks, and a diverse selection of plush toys and apparel.
However, the true highlight of the collection pays homage to Pokémon’s storied video game history.
Central to the new series is a range of products inspired by the packaging of every mainline Pokémon game released to date.
Fans can look forward to collectible keychains and a unique paper diorama of the iconic S.S.
Anne, the famed vessel from the original Pokémon Red and Blue titles. A representative from The Pokémon Company, speaking at the event, emphasized the intention behind the collection: "We wanted to bring fans together and celebrate the amazing history of Pokémon.
By blending nostalgia with fresh new items, we hope every generation of trainers finds something special to enjoy." This announcement caps off an impressive track record for the franchise, which has seen more than 440 million software units sold worldwide and generated consistent excitement with new titles, such as Pokémon Scarlet and Violet for the Nintendo Switch.
The franchise’s merchandise division has similarly seen massive success, with Pokémon Center retailers in Japan and around the globe regularly launching limited-edition collaborations and collectibles. The 30th anniversary merchandise will be available through official Pokémon Company channels and select retailers, with additional distribution via the Pokémon Center online stores and the eShop where applicable.
While further international release details are expected, the initial reveal in Japan has already set the stage for a significant celebration throughout 2024 and beyond. For longtime fans who have journeyed through each generation and for those experiencing the magic for the first time, this anniversary collection is set to be a centerpiece of Pokémon’s ongoing celebrations.
Expect more updates as The Pokémon Company continues its milestone year, with additional product details and events likely to be announced in the coming months.
