Pokémon Center Japan Unveils 'Nyoro Nyoro Friends' Merchandise Line Launching August 2025

In a highly anticipated move for Pokémon enthusiasts and collectors, The Pokémon Company has officially announced a brand-new merchandise collection, 'Nyoro Nyoro Friends,' exclusively for Pokémon Center Japan.

This vibrant line is set to launch on August 23, 2025, and will uniquely pay tribute to Pokémon known for their elongated, slender, and snake-like appearances—a concept that stands out in the company’s ever-expanding catalog of themed merchandise. The Nyoro Nyoro Friends collection will include a range of carefully designed items.

Fans can expect distinctive bendable plushies that capture the characteristic shapes of featured Pokémon, along with a selection of themed stationery and apparel.

The product lineup spotlights Pokémon with long, flexible forms, providing both nostalgia and fresh excitement for veteran players and new fans alike. Speaking about the new line, a representative for The Pokémon Company shared that their goal is to offer imaginative, playful collectibles that celebrate the unique designs of some of the franchise’s most memorable characters.

The representative further stressed that every item in the series, from plush toys to shirts and writing goods, has been thoughtfully created to appeal to longtime followers and increase the variety of official merchandise available at Pokémon Center Japan. Since its inception, Pokémon Center Japan has remained the destination of choice for fans seeking official Pokémon goods and exclusive product launches.

Previous collaborations and merchandise themes have enjoyed significant success, underscoring the enduring popularity of the brand within Japan’s retail landscape and globally via the eShop.

The new Nyoro Nyoro Friends merchandise is expected to continue this trend, offering collectors another must-have range that blends fandom and creativity. With a confirmed release date of August 23, 2025, preparations are underway across Pokémon Center Japan’s retail locations and online storefronts.

The Pokémon Company encourages fans to keep an eye on the official Pokémon Center website and associated social media channels for more details as the launch approaches. This announcement once again highlights The Pokémon Company’s commitment to delivering innovative and fun experiences for its community.

The success of previous merchandise lines and ongoing fan engagement through platforms such as Nintendo Direct and the Nintendo eShop reflect the sustained cultural impact of the franchise.

The arrival of the Nyoro Nyoro Friends series sets the stage for another memorable chapter in Pokémon merchandise history.

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