Pokémon Sleep Plushies Debut in Japan With Exclusive Pokémon Center Tie-In

The Pokémon Company has officially unveiled a delightful new range of Pokémon Sleep plushies, exclusively launching at Pokémon Center Japan this summer.

This anticipated release celebrates both the ongoing popularity of the Pokémon Sleep mobile app and the enduring appeal of Pokémon merchandise among fans worldwide. The upcoming plush collection features beloved Pokémon characters Sprigatito, Fuecoco, Quaxly, Dedenne, and Bewear, each depicted in adorable sleeping poses that echo their appearances within the Pokémon Sleep app.

Dedicated collectors and Pokémon enthusiasts can mark their calendars for July 12, 2025, when these plush toys will be available at all Pokémon Center locations throughout Japan. In conjunction with the plush release, The Pokémon Company has announced a special in-game campaign to commemorate the second anniversary of Pokémon Sleep.

From July 12 through July 18, 2025, visitors to Pokémon Center stores in Japan will be eligible to receive limited-edition stickers.

These commemorative stickers include exclusive serial codes, allowing players of the Pokémon Sleep mobile game to unlock unique in-app encounters with Sprigatito, Fuecoco, or Quaxly.

According to the official announcement, this promotion aims to foster greater engagement with the app and reward players for their ongoing support. Pokémon Sleep, a mobile game that launched in July 2023, merges sleep tracking with the world of Pokémon, offering an innovative experience on both Android and iOS.

The app invites users to track their sleep patterns and interact with various Pokémon as they rest.

With continued updates and fresh in-game events, Pokémon Sleep has maintained a strong following, especially across Asian markets. The Pokémon Company continues to set benchmarks in the realm of interactive entertainment and Pokémon merchandise, creating cross-platform experiences that resonate with fans of all ages.

Their latest initiative combines the tactile joy of plush collectibles with new digital bonuses in the Pokémon Sleep app, creating a compelling synergy between physical merchandise and mobile gameplay. As Pokémon Sleep celebrates its second year, these exclusive plushies and in-game rewards reflect The Pokémon Company's commitment to supporting innovative titles on mobile platforms, complementing its established presence on Nintendo Switch and the eShop.

Fans planning to visit Pokémon Center Japan will not want to miss this limited-time opportunity to expand both their plush collection and in-game Pokémon roster.

Pokémon Japan Pokémon Center Pokémon Sleep The Pokémon Company Pokémon Center Japan Nintendo Switch