Pokémon Sleep Plushies Arrive in Japan: Release Date, Event Details, and Pokémon Center Collaboration

Pokémon Sleep Plushies Arrive in Japan: Release Date, Event Details, and Pokémon Center Collaboration The Pokémon Company has unveiled a new collection of Pokémon Sleep plushies for the Japanese market, bringing some of the app’s most beloved characters to life in plush form.

These plush toys are inspired by the way Snorlax, Gengar, Eevee, and Larvitar are depicted while sleeping in the Pokémon Sleep mobile application.

Scheduled for release on July 20, 2024, the plushies will be available exclusively at Pokémon Center Japan locations and through the Pokémon Center online store. Pokémon Sleep, which launched on mobile platforms in July 2023, quickly became a hit among fans for gamifying healthy sleep routines while allowing trainers to interact with their favorite Pokémon as they doze.

The app's unique concept has spurred a variety of themed merchandise, and this new plush lineup offers players and collectors a tangible connection to their in-game experience. The launch of the Pokémon Sleep plushies coincides with a special collaboration event at Pokémon Center Japan.

From July 15 to July 31, 2024, visitors who present their Pokémon Sleep app at select Pokémon Center locations will be eligible to receive an exclusive “original sleeping face sticker.” The sticker features several Pokémon as they appear in their slumber, making it a must-have collectible for fans.

Attendees can also commemorate the event by having their picture taken at the venue. In addition to in-store promotions, the Pokémon Center online store is participating in this collaboration by packaging all deliveries in Pokémon Sleep themed boxes throughout the campaign period.

This initiative is designed to celebrate the ongoing popularity of Pokémon Sleep and to provide fans with unique, limited-time memorabilia. A spokesperson for The Pokémon Company remarked that the new plush collection was created to celebrate the comfort and relaxation central to the Pokémon Sleep experience, and to further enhance the connection between players and their favorite Pokémon.

The Pokémon Center has previously seen strong sales performance during exclusive merchandise launches, and this collaboration is expected to attract both dedicated collectors and casual fans alike. Since its debut, Pokémon Sleep has contributed to broadening the Pokémon brand’s reach on mobile platforms, while Pokémon Center Japan continues to set benchmarks for themed product launches and fan engagement.

The timing of this collaboration demonstrates The Pokémon Company's keen understanding of its audience and commitment to innovation in both digital and physical merchandise spaces. For fans in Japan, July 2024 offers a unique opportunity to experience the world of Pokémon Sleep beyond the app, with exclusive plushies, themed boxes, and special in-store rewards.

As the Pokémon brand continues to expand its influence across platforms such as the Nintendo Switch, mobile apps, and physical merchandise, these initiatives underscore the enduring appeal of Pokémon and its community-driven approach.

Pokémon Japan Pokémon Center Eevee Pokémon Sleep Pokémon Center Japan Gengar Snorlax The Pokémon Company Larvitar Nintendo