The LEGO Group has officially made waves in the world of gaming collectibles by unveiling its very first LEGO Pokémon set—the Kanto Region Badge Collection.
This much-anticipated collaboration between LEGO and The Pokémon Company marks a significant milestone for both brands, offering fans a new way to celebrate the classic Nintendo franchise that has captivated millions since the release of Pokémon Red and Pokémon Blue on the Game Boy. Announced via LEGO.com, the LEGO Pokémon Kanto Region Badge Collection emerges as a special Gift With Purchase (GWP) for customers.
According to official details listed on the website, the set is made available to fans who spend a specified amount on LEGO products through the LEGO Store, either online or at participating retail locations.
While the complete details for general retail purchase have yet to be announced, the GWP offer coincides with the expected launch window of the broader LEGO Pokémon product line, set to become available later this year. The newly unveiled set holds special appeal for both LEGO builders and Pokémon trainers.
It features meticulously designed, buildable recreations of all eight iconic Gym Badges from the Kanto region, instantly recognizable to fans of the original Game Boy titles, Pokémon Red and Pokémon Blue.
LEGO has also included a custom display case, allowing collectors to showcase their badges as a proud tribute to their Pokémon journey. A representative from LEGO Group stated, through the official announcement, that the set was crafted to bring together the spirit of adventure from Pokémon’s earliest games with the creativity and interactivity that defines LEGO products.
The spokesperson highlighted the attention to detail in replicating each badge, ensuring the collection will resonate with long-time fans of the series and those experiencing the classic Kanto region for the first time. This announcement follows a series of successful Nintendo collaborations for LEGO, including sets based on Super Mario and The Legend of Zelda franchises—expanding LEGO’s portfolio into iconic video game territory.
The Pokémon brand, managed by The Pokémon Company and closely associated with Nintendo hardware platforms like the Nintendo Switch and Nintendo eShop, continues to achieve massive success, with over 440 million units in global software sales as of 2024. Previews of the LEGO Pokémon Kanto Region Badge Collection can be viewed on the official LEGO website, giving fans a first look at the buildable badges and display.
The set’s availability as a Gift With Purchase is set for later this year, coinciding with the rollout of other anticipated LEGO Pokémon products. Collectors and gaming enthusiasts are encouraged to stay tuned to official LEGO channels and Pokémon news sources for updates on pricing, eligibility, and the wider release of the full Pokémon collection.
This partnership represents a significant addition to LEGO’s repertoire of gaming collaborations, promising to be one of the year’s most sought-after collectibles for both LEGO and Pokémon communities.
This much-anticipated collaboration between LEGO and The Pokémon Company marks a significant milestone for both brands, offering fans a new way to celebrate the classic Nintendo franchise that has captivated millions since the release of Pokémon Red and Pokémon Blue on the Game Boy. Announced via LEGO.com, the LEGO Pokémon Kanto Region Badge Collection emerges as a special Gift With Purchase (GWP) for customers.
According to official details listed on the website, the set is made available to fans who spend a specified amount on LEGO products through the LEGO Store, either online or at participating retail locations.
While the complete details for general retail purchase have yet to be announced, the GWP offer coincides with the expected launch window of the broader LEGO Pokémon product line, set to become available later this year. The newly unveiled set holds special appeal for both LEGO builders and Pokémon trainers.
It features meticulously designed, buildable recreations of all eight iconic Gym Badges from the Kanto region, instantly recognizable to fans of the original Game Boy titles, Pokémon Red and Pokémon Blue.
LEGO has also included a custom display case, allowing collectors to showcase their badges as a proud tribute to their Pokémon journey. A representative from LEGO Group stated, through the official announcement, that the set was crafted to bring together the spirit of adventure from Pokémon’s earliest games with the creativity and interactivity that defines LEGO products.
The spokesperson highlighted the attention to detail in replicating each badge, ensuring the collection will resonate with long-time fans of the series and those experiencing the classic Kanto region for the first time. This announcement follows a series of successful Nintendo collaborations for LEGO, including sets based on Super Mario and The Legend of Zelda franchises—expanding LEGO’s portfolio into iconic video game territory.
The Pokémon brand, managed by The Pokémon Company and closely associated with Nintendo hardware platforms like the Nintendo Switch and Nintendo eShop, continues to achieve massive success, with over 440 million units in global software sales as of 2024. Previews of the LEGO Pokémon Kanto Region Badge Collection can be viewed on the official LEGO website, giving fans a first look at the buildable badges and display.
The set’s availability as a Gift With Purchase is set for later this year, coinciding with the rollout of other anticipated LEGO Pokémon products. Collectors and gaming enthusiasts are encouraged to stay tuned to official LEGO channels and Pokémon news sources for updates on pricing, eligibility, and the wider release of the full Pokémon collection.
This partnership represents a significant addition to LEGO’s repertoire of gaming collaborations, promising to be one of the year’s most sought-after collectibles for both LEGO and Pokémon communities.
