Pokémon Attraction Set for Global Debut at Universal Studios Japan, Promises Immersive Theme Park Experience
In a move set to delight Pokémon fans of all ages, The Pokémon Company and Universal Studios have officially announced the creation of a world-class interactive Pokémon attraction.
Set to launch initially at Universal Studios Japan in Osaka, this innovative theme park experience will eventually roll out to global sites including Universal Studios Orlando, Los Angeles, Singapore, and Beijing. This ambitious new project represents one of the most significant collaborations to date between The Pokémon Company and Universal Studios.
The attraction, described as an 'interactive Pokémon experience' designed to stimulate all five senses, will further strengthen Pokémon's diverse portfolio of entertainment offerings beyond video games and trading cards.
The announcement comes as Pokémon celebrates its 30th anniversary, marking a key milestone in the franchise's vibrant history. Since the start of their partnership in 2021, The Pokémon Company and Universal Studios Japan have worked together to create several real-life experiences for fans, such as the high-energy NO LIMIT! Parade and special Halloween shows.
Building on this collaborative foundation, Tsunekazu Ishihara, President and CEO of The Pokémon Company, expressed his enthusiasm for the new initiative. Ishihara praised Universal Studios Japan’s impressive creative direction and technical prowess in delivering imaginative Pokémon experiences.
He noted that this anniversary year is the perfect time to fully unveil a new, large-scale project.
According to Ishihara, "The mission of Pokémon has always been to enrich reality and the digital world alike by bringing Pokémon to life, and this new theme park attraction aims to offer entertainment unique to the physical world.
We look forward to providing extraordinary surprises to fans across the globe." While a specific opening date for the Universal Studios Pokémon attraction has yet to be announced, the Japanese fanbase has another event to anticipate.
Poké Park Kanto will open at Tokyo's Yomiuriland Amusement Park on February 5, 2026, further cementing Pokémon’s broad appeal in both virtual and real-life experiences. As details on the new Pokémon attraction at Universal Studios continue to unfold, fans can expect the introduction of exclusive merchandise and experiences tailored to park visitors.
Whether attending in Osaka first or waiting for the global rollout, Pokémon enthusiasts worldwide have much to look forward to as the beloved franchise continues its expansion across Nintendo Switch, mobile, and now theme park platforms.
Set to launch initially at Universal Studios Japan in Osaka, this innovative theme park experience will eventually roll out to global sites including Universal Studios Orlando, Los Angeles, Singapore, and Beijing. This ambitious new project represents one of the most significant collaborations to date between The Pokémon Company and Universal Studios.
The attraction, described as an 'interactive Pokémon experience' designed to stimulate all five senses, will further strengthen Pokémon's diverse portfolio of entertainment offerings beyond video games and trading cards.
The announcement comes as Pokémon celebrates its 30th anniversary, marking a key milestone in the franchise's vibrant history. Since the start of their partnership in 2021, The Pokémon Company and Universal Studios Japan have worked together to create several real-life experiences for fans, such as the high-energy NO LIMIT! Parade and special Halloween shows.
Building on this collaborative foundation, Tsunekazu Ishihara, President and CEO of The Pokémon Company, expressed his enthusiasm for the new initiative. Ishihara praised Universal Studios Japan’s impressive creative direction and technical prowess in delivering imaginative Pokémon experiences.
He noted that this anniversary year is the perfect time to fully unveil a new, large-scale project.
According to Ishihara, "The mission of Pokémon has always been to enrich reality and the digital world alike by bringing Pokémon to life, and this new theme park attraction aims to offer entertainment unique to the physical world.
We look forward to providing extraordinary surprises to fans across the globe." While a specific opening date for the Universal Studios Pokémon attraction has yet to be announced, the Japanese fanbase has another event to anticipate.
Poké Park Kanto will open at Tokyo's Yomiuriland Amusement Park on February 5, 2026, further cementing Pokémon’s broad appeal in both virtual and real-life experiences. As details on the new Pokémon attraction at Universal Studios continue to unfold, fans can expect the introduction of exclusive merchandise and experiences tailored to park visitors.
Whether attending in Osaka first or waiting for the global rollout, Pokémon enthusiasts worldwide have much to look forward to as the beloved franchise continues its expansion across Nintendo Switch, mobile, and now theme park platforms.
