Nintendo Celebrates Halloween with National StreetPass Weekend Event and Spooky Mii Mascots

Nintendo is well-known for bringing its community together through innovative gaming events and character-driven experiences.

In October 2014, Nintendo of America organized the National StreetPass Weekend, a celebration aimed at fans of the Nintendo 3DS handheld platform.

This special event coincided with the Halloween festivities, providing players an opportunity to engage with fellow fans via the StreetPass feature from October 31st to November 2nd. StreetPass, a standout function of the Nintendo 3DS, allows users to passively exchange game and Mii data with others nearby.

During National StreetPass Weekend, players could access Nintendo Zone hotspots throughout North America, enabling them to connect with fellow gamers even without direct contact.

Although the event essentially extended the usual StreetPass relay system, both the Nintendo community and local fan groups saw it as an opportunity to organize gatherings and share in the Halloween spirit. In a playful twist, Nintendo’s promotional campaign for the event featured oversized foam Mii character heads, resembling the customizable avatars users create on their consoles.

While Miis have long symbolized cheerful, trouble-free personas in games like "Tomodachi Life" and "Miitopia," these life-size representations had a striking effect.

The combination of fixed smiles and large, vacant eyes—more appealing on a digital screen—took on a surreal, almost unsettling quality when brought into the real world.

The promotional video, themed especially for Halloween, capitalized on this eerie charm, delighting and amusing the Nintendo fanbase. A statement from Nintendo of America highlighted their enthusiasm for the event: the company aimed to bring fans together and foster community engagement through creative, seasonal events tied to beloved hardware like the Nintendo 3DS.

While official details on specific in-person group gatherings remained limited, Nintendo encouraged participants to take full advantage of the National StreetPass Weekend by visiting Nintendo Zone locations and enjoying the unique event content. With a strong history of fan participation and creative marketing, Nintendo’s National StreetPass Weekend exemplified the company’s playful approach to event organization on their platforms.

By blending technological features like StreetPass with timely themes and memorable mascot appearances, Nintendo succeeded in delivering a Halloween gaming experience that left a lasting impression among its devoted community.

Nintendo Nintendo of America StreetPass Nintendo 3DS National StreetPass Weekend Mii