Nintendo Switch 2 Achieves Record-Breaking Launch Sales in the United States

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Published on: June 12, 2025

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Nintendo Switch 2 Achieves Record-Breaking Launch Sales in the United States Nintendo has achieved another landmark with the release of the Nintendo Switch 2, which has quickly made headlines for its exceptional sales performance.

Developed and published by Nintendo, the Switch 2 is the latest iteration of the company’s highly successful hybrid platform, following in the footsteps of the original Nintendo Switch.

Launched recently with much anticipation, the Nintendo Switch 2 builds on its predecessor's appeal by offering upgraded hardware, enhanced features, and a strong catalog of launch titles through the Nintendo eShop and retail channels. Industry giants and gaming publications have closely monitored the system's early market impact.

Notably, IGN reached out to Nintendo to gauge the console’s commercial success in the United States, historically a crucial market for the company’s hardware businesses.

In an official response, Nintendo confirmed that the Switch 2 is now the fastest-selling Nintendo hardware in the United States for the four-day period following its launch.

This achievement surpasses even the original Nintendo Switch, which itself broke records and fueled the company's hardware momentum starting with its own debut in 2017. Nintendo revealed that the Nintendo Switch 2 sold approximately double the units of the original Nintendo Switch across most regions during its initial launch days.

This milestone underscores the enduring popularity of the Nintendo Switch family and highlights Nintendo’s ability to attract both new and returning fans with its innovative approach to gaming hardware and software.

The company's portfolio now includes a celebrated history of high-performing consoles, with the Switch 2 setting a new standard for launch sales and market demand in the US. This success is bolstered by a slate of compelling launch titles available on the eShop, continued developer support, and robust marketing through channels like Nintendo Direct.

With each major release, Nintendo has demonstrated its expertise in capturing the imagination of players and dominating the global gaming landscape. As the Nintendo Switch 2 continues to roll out worldwide, all eyes remain on Nintendo’s next moves and the lasting impact this new platform will have on the broader video game industry.

Nintendo’s latest accomplishment solidifies its position as a leader in hardware innovation and consumer engagement, and sets a high bar for competitors in the console market.

Nintendo Switch 2 Nintendo Switch Nintendo United States Switch 2 Switch US Xbox Series X|S Nintendo hardware IGN

US: Nintendo Switch 2 is now the fastest-selling Nintendo hardware