Uniqlo, Japan’s leading global apparel retailer, has officially announced a brand-new Super Mario clothing line set to launch worldwide on April 13, 2020.
This exclusive collection commemorates the 35th anniversary of Nintendo’s iconic Super Mario series, blending classic video game nostalgia with Uniqlo’s renowned casual fashion design.
As one of the most recognizable franchises in video game history, Super Mario continues to enchant generations of players on platforms such as the Nintendo Switch and through Nintendo’s expanding catalog of merchandising collaborations. The upcoming Uniqlo Super Mario collection will offer a wide variety of T-shirts tailored for men, women, and kids, allowing fans of all ages to celebrate the legacy of the beloved plumber.
Initial images unveiled by Uniqlo show colorful and playful designs for kids, incorporating familiar Super Mario characters and motifs highly recognizable to both long-time Nintendo enthusiasts and new fans.
T-shirts designed for men have also been previewed, featuring stylish graphics inspired by classic elements from the Super Mario universe.
Details about women’s designs are set to be unveiled closer to the release date, expanding the lineup’s reach. In an official statement, a Uniqlo representative highlighted the collaboration’s significance, stating that the collection aims to bring together creative fashion and the timeless joy of Super Mario.
Uniqlo emphasized its commitment to quality, comfort, and design, seeking to provide apparel that celebrates three and a half decades of Mario’s adventures across numerous Nintendo platforms—including landmark games such as "Super Mario Bros.," "Super Mario Odyssey" on Nintendo Switch, and many others. Since its debut in 1985, the Super Mario series has achieved tremendous success, selling hundreds of millions of copies worldwide and becoming a flagship property for Nintendo.
The franchise’s enduring popularity is matched by its influence on gaming culture and merchandise.
With the 35th anniversary milestone, Nintendo has collaborated with several partners to mark the occasion, and Uniqlo’s new Super Mario line stands out for offering both nostalgic appeal and everyday wearability. The official launch for the full Super Mario clothing collection is set for April 13, 2020, and will be available through Uniqlo’s retail locations and online store.
As anticipation builds, fans and collectors are encouraged to stay tuned for additional updates, including previews of the women's range and exclusive design details.
This collaboration not only honors Super Mario’s legacy but also reinforces the ongoing partnership between Nintendo and leading global brands in celebrating video game history.
This exclusive collection commemorates the 35th anniversary of Nintendo’s iconic Super Mario series, blending classic video game nostalgia with Uniqlo’s renowned casual fashion design.
As one of the most recognizable franchises in video game history, Super Mario continues to enchant generations of players on platforms such as the Nintendo Switch and through Nintendo’s expanding catalog of merchandising collaborations. The upcoming Uniqlo Super Mario collection will offer a wide variety of T-shirts tailored for men, women, and kids, allowing fans of all ages to celebrate the legacy of the beloved plumber.
Initial images unveiled by Uniqlo show colorful and playful designs for kids, incorporating familiar Super Mario characters and motifs highly recognizable to both long-time Nintendo enthusiasts and new fans.
T-shirts designed for men have also been previewed, featuring stylish graphics inspired by classic elements from the Super Mario universe.
Details about women’s designs are set to be unveiled closer to the release date, expanding the lineup’s reach. In an official statement, a Uniqlo representative highlighted the collaboration’s significance, stating that the collection aims to bring together creative fashion and the timeless joy of Super Mario.
Uniqlo emphasized its commitment to quality, comfort, and design, seeking to provide apparel that celebrates three and a half decades of Mario’s adventures across numerous Nintendo platforms—including landmark games such as "Super Mario Bros.," "Super Mario Odyssey" on Nintendo Switch, and many others. Since its debut in 1985, the Super Mario series has achieved tremendous success, selling hundreds of millions of copies worldwide and becoming a flagship property for Nintendo.
The franchise’s enduring popularity is matched by its influence on gaming culture and merchandise.
With the 35th anniversary milestone, Nintendo has collaborated with several partners to mark the occasion, and Uniqlo’s new Super Mario line stands out for offering both nostalgic appeal and everyday wearability. The official launch for the full Super Mario clothing collection is set for April 13, 2020, and will be available through Uniqlo’s retail locations and online store.
As anticipation builds, fans and collectors are encouraged to stay tuned for additional updates, including previews of the women's range and exclusive design details.
This collaboration not only honors Super Mario’s legacy but also reinforces the ongoing partnership between Nintendo and leading global brands in celebrating video game history.
