Ubisoft CEO Cites Star Wars Brand Fatigue for Underwhelming Outlaws Sales Ahead of Switch 2 Launch

Ubisoft CEO Cites Star Wars Brand Fatigue for Underwhelming Outlaws Sales Ahead of Switch 2 Launch Star Wars Outlaws, developed by Ubisoft, has faced a lackluster commercial performance since its initial launch, according to recent statements from the publisher’s CEO Yves Guillemot.

Despite positive remarks from critics and ongoing anticipation for its arrival on Nintendo’s next-generation hardware, the Nintendo Switch 2, Outlaws has struggled to hit sales targets—a situation Guillemot attributes partly to broader issues with the Star Wars franchise itself. Background: Star Wars Outlaws debuted in 2024 as Ubisoft’s ambitious open-world project set within the iconic Star Wars universe.

The title generated excitement across the gaming industry due to its promise of expansive exploration and deep narrative, marking a significant moment for the Star Wars IP in interactive entertainment.

Expectations were particularly high given Ubisoft’s track record with open-world experiences, and the publisher’s commitment to a broad, cross-platform release strategy—including the high-profile upcoming release on Nintendo Switch 2, scheduled for September 4th. However, Guillemot addressed investors during a recent general meeting, responding candidly to concerns about the game’s performance.

In remarks covered by GamesRadar, he explained, "The game suffered from several factors.

First, it was released at a time when the larger franchise was experiencing headwinds." Guillemot referenced ongoing challenges within the Star Wars brand, with audiences reportedly feeling saturated by frequent TV releases, leading to franchise fatigue that impacted enthusiasm for new video game entries. He further acknowledged that the initial release of Star Wars Outlaws was not without flaws.

"There were aspects that required further refinement, which were addressed and debugged during the weeks after launch.

Unfortunately, this did have an effect on our overall sales numbers," Guillemot stated.

His comments reflect a frank admission that both external factors related to the IP and internal polish contributed to the game’s underwhelming launch performance. Looking forward, Ubisoft appears committed to making the Nintendo Switch 2 release of Star Wars Outlaws a milestone for the platform.

Guillemot promised, "We made significant improvements to the game through troubleshooting and debugging.

When Outlaws arrives on next-generation hardware like the Switch 2, it will feature an updated and improved version.

The process of enhancing the game is ongoing." With Star Wars Outlaws poised to become one of the first major third-party releases on the anticipated Switch 2 hardware, interest remains high.

The eShop listing and support for new console features are expected to contribute to renewed engagement among both Nintendo and Star Wars fans.

This launch may serve as a vital second chance for the title to reach the broad audience Ubisoft envisioned. Star Wars Outlaws is scheduled to launch on Nintendo Switch 2 on September 4, 2024, introducing the galaxy-spanning adventure to a new generation of players, with substantial technical and gameplay improvements over its original release.

Nintendo Switch 2 Nintendo Switch Ubisoft Star Wars Star Wars Outlaws Nintendo Switch 2 Switch Yves Guillemot GamesRadar