Pokémon 30th Anniversary: TIME Magazine Unveils Special Edition Covers Celebrating the Iconic Franchise
In celebration of Pokémon's landmark 30th anniversary, TIME Magazine has launched a trio of exclusive Special Edition covers, underscoring the global impact and enduring legacy of one of gaming’s most influential franchises.
Each collectible issue is now available for purchase on Amazon (US), providing fans and collectors with a unique way to commemorate three decades of Pokémon’s cultural, gaming, and business achievements. The 96-page magazine is offered in three distinct versions, each showcasing beloved legendary and fan-favorite Pokémon: Lugia and Ho-Oh, Mega Charizard, and Rayquaza.
Notably absent from these covers are any characters from the original Pokémon Red and Blue releases, highlighting the publication’s aim to celebrate Pokémon’s expansive presence beyond its video game origins and across all forms of media. Each edition is priced at $14.99, while a bundle of all three covers can be purchased for $44.97.
While there’s no bundled discount, the editions are anticipated to be must-have items for devoted Pokémon enthusiasts and collectors of gaming memorabilia. Inside the Special Edition release, readers will find a robust retrospective on the franchise’s remarkable journey.
The issue delves into the origins of Pokémon, tracing the evolution of the series from its Game Boy days to current innovations like Pokémon GO—whose breakthrough launch in 2016 sparked a global phenomenon that remains a benchmark in mobile gaming.
The magazine explores the vast influences and history behind the mainline games, while also providing fresh insights into the collectibles market, specifically the enduring popularity and value of Pokémon trading cards.
An official statement from TIME Magazine notes that the special issue, "explores the power of the Pokémon franchise, discussing the history and influences behind the iconic video games," and offers advice on trading card collecting—"including tips and tricks for mastering the game and navigating the lucrative, but sometimes risky, Pokémon trading card market." Additionally, Pokémon's anniversary celebrations reached a mainstream audience with a new Super Bowl commercial.
The spot featured prominent celebrities including Lady Gaga, Jisoo, and Trevor Noah sharing their favorite Pokémon, further underscoring the franchise’s broad appeal and ongoing relevance across entertainment platforms. As The Pokémon Company marks this milestone, fans can expect continued celebratory content and activations throughout the year.
With this special edition, TIME Magazine provides a comprehensive look at Pokémon’s legacy, reflecting a multi-faceted phenomenon that continues to shape the landscape of video games, mobile entertainment, and trading collectibles. For more information or to secure a copy of the special edition, visit Amazon US or TIME Magazine's official website.
Each collectible issue is now available for purchase on Amazon (US), providing fans and collectors with a unique way to commemorate three decades of Pokémon’s cultural, gaming, and business achievements. The 96-page magazine is offered in three distinct versions, each showcasing beloved legendary and fan-favorite Pokémon: Lugia and Ho-Oh, Mega Charizard, and Rayquaza.
Notably absent from these covers are any characters from the original Pokémon Red and Blue releases, highlighting the publication’s aim to celebrate Pokémon’s expansive presence beyond its video game origins and across all forms of media. Each edition is priced at $14.99, while a bundle of all three covers can be purchased for $44.97.
While there’s no bundled discount, the editions are anticipated to be must-have items for devoted Pokémon enthusiasts and collectors of gaming memorabilia. Inside the Special Edition release, readers will find a robust retrospective on the franchise’s remarkable journey.
The issue delves into the origins of Pokémon, tracing the evolution of the series from its Game Boy days to current innovations like Pokémon GO—whose breakthrough launch in 2016 sparked a global phenomenon that remains a benchmark in mobile gaming.
The magazine explores the vast influences and history behind the mainline games, while also providing fresh insights into the collectibles market, specifically the enduring popularity and value of Pokémon trading cards.
An official statement from TIME Magazine notes that the special issue, "explores the power of the Pokémon franchise, discussing the history and influences behind the iconic video games," and offers advice on trading card collecting—"including tips and tricks for mastering the game and navigating the lucrative, but sometimes risky, Pokémon trading card market." Additionally, Pokémon's anniversary celebrations reached a mainstream audience with a new Super Bowl commercial.
The spot featured prominent celebrities including Lady Gaga, Jisoo, and Trevor Noah sharing their favorite Pokémon, further underscoring the franchise’s broad appeal and ongoing relevance across entertainment platforms. As The Pokémon Company marks this milestone, fans can expect continued celebratory content and activations throughout the year.
With this special edition, TIME Magazine provides a comprehensive look at Pokémon’s legacy, reflecting a multi-faceted phenomenon that continues to shape the landscape of video games, mobile entertainment, and trading collectibles. For more information or to secure a copy of the special edition, visit Amazon US or TIME Magazine's official website.
