In celebration of Pokémon’s landmark 30th anniversary, The Pokémon Company has launched the 'What's Your Favourite' campaign, making a high-profile debut during Super Bowl LX at Levi's Stadium in Santa Clara, California.
This major advertising initiative is designed to engage fans around the world and invite them to share their favorite Pokémon from the iconic franchise. The campaign spotlights a global lineup of celebrities, including award-winning singer Lady Gaga, comedian and television host Trevor Noah, Blackpink member Jisoo, Formula One driver Charles Leclerc, professional footballer Lamine Yamal, acclaimed actress Maitreyi Ramakrishnan, and musician Young Miko.
Each star revealed their personal favorite Pokémon, highlighting the universal appeal of the brand that spans generations and cultures. Lady Gaga, renowned for her vocal talents, revealed her favorite as Jigglypuff, the beloved Pokémon known for its signature lullaby.
In a standout moment from the commercial, Lady Gaga and Jigglypuff performed a brief duet, harmonizing the character’s classic song.
The charming collaboration quickly caught the attention of fans online, drawing enthusiastic praise for blending pop culture with Pokémon nostalgia. Other featured personalities also reminisced about their early experiences with the franchise, sharing which Pokémon holds a special place in their hearts.
The ad captured the spirit of celebration that has defined Pokémon’s enduring legacy since its 1996 debut by developer Game Freak and publisher Nintendo, originally on the Game Boy handheld system. While the star-studded commercial has generated excitement on platforms like YouTube, some long-time fans are hoping for more substantial announcements to mark the brand’s 30th year, such as the possible arrival of classic Game Boy or Game Boy Advance titles for Nintendo Switch Online.
For context, Pokémon’s 20th anniversary in 2016 saw the launch of several classic titles for the Nintendo 3DS eShop on February 27, a date that remains significant in the series’ timeline. The Pokémon Company has not yet confirmed any new virtual console releases for the Nintendo Switch as part of the anniversary celebrations.
However, the enduring enthusiasm sparked by the 'What's Your Favourite' campaign underscores the franchise’s multigenerational resonance and sets the stage for ongoing engagement throughout this milestone year.
Fans and industry watchers alike are encouraged to follow official channels for the latest news on upcoming events, products, and digital releases tied to Pokémon’s 30th anniversary. As the campaign continues, Pokémon remains at the forefront of gaming and pop culture, bridging nostalgia and innovation for both veteran trainers and new fans.
Whether through celebrity collaborations or anticipated eShop additions, 2024 promises to be a year of reflection and excitement for the beloved franchise.
This major advertising initiative is designed to engage fans around the world and invite them to share their favorite Pokémon from the iconic franchise. The campaign spotlights a global lineup of celebrities, including award-winning singer Lady Gaga, comedian and television host Trevor Noah, Blackpink member Jisoo, Formula One driver Charles Leclerc, professional footballer Lamine Yamal, acclaimed actress Maitreyi Ramakrishnan, and musician Young Miko.
Each star revealed their personal favorite Pokémon, highlighting the universal appeal of the brand that spans generations and cultures. Lady Gaga, renowned for her vocal talents, revealed her favorite as Jigglypuff, the beloved Pokémon known for its signature lullaby.
In a standout moment from the commercial, Lady Gaga and Jigglypuff performed a brief duet, harmonizing the character’s classic song.
The charming collaboration quickly caught the attention of fans online, drawing enthusiastic praise for blending pop culture with Pokémon nostalgia. Other featured personalities also reminisced about their early experiences with the franchise, sharing which Pokémon holds a special place in their hearts.
The ad captured the spirit of celebration that has defined Pokémon’s enduring legacy since its 1996 debut by developer Game Freak and publisher Nintendo, originally on the Game Boy handheld system. While the star-studded commercial has generated excitement on platforms like YouTube, some long-time fans are hoping for more substantial announcements to mark the brand’s 30th year, such as the possible arrival of classic Game Boy or Game Boy Advance titles for Nintendo Switch Online.
For context, Pokémon’s 20th anniversary in 2016 saw the launch of several classic titles for the Nintendo 3DS eShop on February 27, a date that remains significant in the series’ timeline. The Pokémon Company has not yet confirmed any new virtual console releases for the Nintendo Switch as part of the anniversary celebrations.
However, the enduring enthusiasm sparked by the 'What's Your Favourite' campaign underscores the franchise’s multigenerational resonance and sets the stage for ongoing engagement throughout this milestone year.
Fans and industry watchers alike are encouraged to follow official channels for the latest news on upcoming events, products, and digital releases tied to Pokémon’s 30th anniversary. As the campaign continues, Pokémon remains at the forefront of gaming and pop culture, bridging nostalgia and innovation for both veteran trainers and new fans.
Whether through celebrity collaborations or anticipated eShop additions, 2024 promises to be a year of reflection and excitement for the beloved franchise.
