The Pokémon Company Commemorates 30th Anniversary With Star-Studded 'What's Your Favorite?' Video
As the Pokémon franchise celebrates its remarkable 30th anniversary, The Pokémon Company has unveiled a special commemorative video, aptly titled 'What’s Your Favorite?'.
The video marks three decades of Pokémon’s global influence, spanning video games, trading cards, animation, and merchandise since its original 1996 release in Japan.
Over the years, Pokémon has become an iconic part of Nintendo’s portfolio, especially thriving on platforms like the Nintendo Switch and through the Nintendo Direct announcements, which regularly spotlight key franchise milestones and releases. The 'What’s Your Favorite?' video brings together an array of internationally recognized celebrities, inviting them to share their personal favorite Pokémon characters.
The lineup includes music superstar Lady Gaga, satirical comedian and television host Trevor Noah, BLACKPINK member Jisoo, and Formula 1 driver Charles Leclerc, among others.
Each personality shares insights into the Pokémon that resonates with them, highlighting the franchise’s cross-generational and cross-cultural appeal. Speaking in the video, Lady Gaga expresses her admiration for Jigglypuff, citing its charm and unique vocal prowess as particularly memorable.
Trevor Noah reflects on his childhood love for Pikachu, calling it "the face of the Pokémon world" and an enduring symbol of the series’ playful spirit.
Jisoo names Snorlax as her favorite, appreciating its memorable presence and relaxed demeanor, while Charles Leclerc chooses Lucario for its strength and versatility within the game series. Since its inception, the Pokémon brand has sold over 440 million video game units worldwide, with key releases such as 'Pokémon Sword and Shield' and 'Pokémon Legends: Arceus' finding success on the Nintendo Switch and driving continued enthusiasm on the Nintendo eShop.
The franchise’s enduring popularity extends to trading cards, live events, and animated series, further establishing The Pokémon Company as a leading force in the gaming sector. The release of the 30th Anniversary video underscores Pokémon’s lasting legacy and the community it has fostered, from dedicated fans to global icons.
While the video is a celebration, it also serves as a testament to the franchise’s universal appeal, uniting players across generations and continents. Fans and newcomers alike can view the full 'What’s Your Favorite?' video on the official Pokémon Company channels and participate in ongoing anniversary celebrations through the Nintendo Switch and eShop platforms.
The monumental milestone not only celebrates the brand’s storied past but also looks ahead to the future of Pokémon across Nintendo’s ever-evolving ecosystem.
The video marks three decades of Pokémon’s global influence, spanning video games, trading cards, animation, and merchandise since its original 1996 release in Japan.
Over the years, Pokémon has become an iconic part of Nintendo’s portfolio, especially thriving on platforms like the Nintendo Switch and through the Nintendo Direct announcements, which regularly spotlight key franchise milestones and releases. The 'What’s Your Favorite?' video brings together an array of internationally recognized celebrities, inviting them to share their personal favorite Pokémon characters.
The lineup includes music superstar Lady Gaga, satirical comedian and television host Trevor Noah, BLACKPINK member Jisoo, and Formula 1 driver Charles Leclerc, among others.
Each personality shares insights into the Pokémon that resonates with them, highlighting the franchise’s cross-generational and cross-cultural appeal. Speaking in the video, Lady Gaga expresses her admiration for Jigglypuff, citing its charm and unique vocal prowess as particularly memorable.
Trevor Noah reflects on his childhood love for Pikachu, calling it "the face of the Pokémon world" and an enduring symbol of the series’ playful spirit.
Jisoo names Snorlax as her favorite, appreciating its memorable presence and relaxed demeanor, while Charles Leclerc chooses Lucario for its strength and versatility within the game series. Since its inception, the Pokémon brand has sold over 440 million video game units worldwide, with key releases such as 'Pokémon Sword and Shield' and 'Pokémon Legends: Arceus' finding success on the Nintendo Switch and driving continued enthusiasm on the Nintendo eShop.
The franchise’s enduring popularity extends to trading cards, live events, and animated series, further establishing The Pokémon Company as a leading force in the gaming sector. The release of the 30th Anniversary video underscores Pokémon’s lasting legacy and the community it has fostered, from dedicated fans to global icons.
While the video is a celebration, it also serves as a testament to the franchise’s universal appeal, uniting players across generations and continents. Fans and newcomers alike can view the full 'What’s Your Favorite?' video on the official Pokémon Company channels and participate in ongoing anniversary celebrations through the Nintendo Switch and eShop platforms.
The monumental milestone not only celebrates the brand’s storied past but also looks ahead to the future of Pokémon across Nintendo’s ever-evolving ecosystem.
