The Pokémon Company and Fender have teamed up to mark Pokémon’s 30th Anniversary with two officially licensed, limited-edition electric guitars themed after the franchise’s original titles.
The collaboration pairs Fender’s iconic instrument designs with motifs from Pokémon Red and Pokémon Green — games developed by Game Freak that first launched for the Game Boy in Japan in 1996 and helped establish Pokémon as one of the world’s most enduring franchises.
In an official announcement, The Pokémon Company confirmed the release of a Pokémon Red Fender Stratocaster and a Pokémon Green Fender Telecaster.
The company said both instruments are styled to evoke the original Game Boy-era titles and include a playful hardware feature: pressing the guitar’s volume knob triggers an 8‑bit sound effect intended to recall the classic games’ audio.
The Red model adopts Fender’s Stratocaster silhouette, while the Green model is built around the Telecaster platform.
Fender’s Stratocaster and Telecaster are two of the company’s best-known body styles, and this collaboration merges those design legacies with Pokémon-themed cosmetics and the retro sound effect noted by The Pokémon Company.
Availability and purchase details are confirmed: both guitars will be offered by lottery on Pokémon Center Japan from November 19, 2026 at 12:00 JST through November 24, 2026 at 16:59 JST.
Interested buyers must enter the lottery during that window via the Pokémon Center Japan site.
The announcement specifies the Japan-focused sales channel and the limited-time lottery method for acquiring these commemorative instruments.
Context and significance: Pokémon Red and Pokémon Green were among the first mainline Pokémon titles released in 1996 and played a central role in launching the Pokémon franchise, which has since expanded across hardware generations including the Game Boy and, more recently, Nintendo Switch family platforms.
The collaboration with Fender is one of several notable merchandise efforts surrounding the franchise’s 30th Anniversary and reflects ongoing interest in cross-brand collectibles that appeal to both gamers and music enthusiasts.
For collectors and fans in Japan, the lottery dates are the primary path to purchase; The Pokémon Company’s announcement is the verified source for the product details and sales timing.
For further information or to enter the lottery, consult Pokémon Center Japan when the entry window opens on November 19, 2026.
The collaboration pairs Fender’s iconic instrument designs with motifs from Pokémon Red and Pokémon Green — games developed by Game Freak that first launched for the Game Boy in Japan in 1996 and helped establish Pokémon as one of the world’s most enduring franchises.
In an official announcement, The Pokémon Company confirmed the release of a Pokémon Red Fender Stratocaster and a Pokémon Green Fender Telecaster.
The company said both instruments are styled to evoke the original Game Boy-era titles and include a playful hardware feature: pressing the guitar’s volume knob triggers an 8‑bit sound effect intended to recall the classic games’ audio.
The Red model adopts Fender’s Stratocaster silhouette, while the Green model is built around the Telecaster platform.
Fender’s Stratocaster and Telecaster are two of the company’s best-known body styles, and this collaboration merges those design legacies with Pokémon-themed cosmetics and the retro sound effect noted by The Pokémon Company.
Availability and purchase details are confirmed: both guitars will be offered by lottery on Pokémon Center Japan from November 19, 2026 at 12:00 JST through November 24, 2026 at 16:59 JST.
Interested buyers must enter the lottery during that window via the Pokémon Center Japan site.
The announcement specifies the Japan-focused sales channel and the limited-time lottery method for acquiring these commemorative instruments.
Context and significance: Pokémon Red and Pokémon Green were among the first mainline Pokémon titles released in 1996 and played a central role in launching the Pokémon franchise, which has since expanded across hardware generations including the Game Boy and, more recently, Nintendo Switch family platforms.
The collaboration with Fender is one of several notable merchandise efforts surrounding the franchise’s 30th Anniversary and reflects ongoing interest in cross-brand collectibles that appeal to both gamers and music enthusiasts.
For collectors and fans in Japan, the lottery dates are the primary path to purchase; The Pokémon Company’s announcement is the verified source for the product details and sales timing.
For further information or to enter the lottery, consult Pokémon Center Japan when the entry window opens on November 19, 2026.
