The Pokémon Company reported $15.7 billion in retail sales for 2025, a dramatic increase of $12 billion compared with 2024, the company revealed in its latest reporting.
That surge has pushed the Pokémon Company into the ranks of the world’s largest licensors, where it now ranks sixth globally.
The figure underscores the continued commercial strength of the Pokémon franchise across video games, the Trading Card Game (TCG), licensed merchandise, and other media.
Background and context
The Pokémon franchise is a multi-platform property that spans Nintendo Switch video game releases, mobile titles, the Pokémon Trading Card Game, and a broad portfolio of licensed products.
Game development for the mainline console entries is led by Game Freak in partnership with Nintendo and The Pokémon Company, while the TCG and licensed merchandise are managed across multiple partners and retail channels, including physical and digital storefronts like the Nintendo eShop.
What the numbers mean
According to the company’s reported figures, total retail sales reached $15.7 billion in 2025, up $12 billion from 2024.
The company also confirmed its position as the sixth-largest global licensor by retail sales.
These outcomes reflect sustained consumer demand for Pokémon-branded products and continued collaboration with platform holders and retail partners.
Community reaction and concerns
Some community members raised concerns about the role of secondary-market activity in recent sales growth.
In journalistic terms: several observers asked whether a portion of the increased retail revenue could be attributable to secondary-market resales and scalping, noting that scalpers have remained a recurring issue within parts of the Pokémon collector community.
Industry implications
The Pokémon Company’s 2025 performance highlights how major entertainment franchises can leverage a diversified product mix—console and mobile games, TCG releases, and licensed goods—to drive retail revenue.
For Nintendo and developers such as Game Freak, the strength of the franchise continues to be a major commercial asset across the Nintendo Switch ecosystem and beyond.
Verified facts in this report: The Pokémon Company reported $15.7 billion in retail sales for 2025, a $12 billion increase from 2024, and the company now ranks sixth among global licensors.
The franchise includes Nintendo Switch titles and the Pokémon Trading Card Game, among other licensed products.
That surge has pushed the Pokémon Company into the ranks of the world’s largest licensors, where it now ranks sixth globally.
The figure underscores the continued commercial strength of the Pokémon franchise across video games, the Trading Card Game (TCG), licensed merchandise, and other media.
Background and context
The Pokémon franchise is a multi-platform property that spans Nintendo Switch video game releases, mobile titles, the Pokémon Trading Card Game, and a broad portfolio of licensed products.
Game development for the mainline console entries is led by Game Freak in partnership with Nintendo and The Pokémon Company, while the TCG and licensed merchandise are managed across multiple partners and retail channels, including physical and digital storefronts like the Nintendo eShop.
What the numbers mean
According to the company’s reported figures, total retail sales reached $15.7 billion in 2025, up $12 billion from 2024.
The company also confirmed its position as the sixth-largest global licensor by retail sales.
These outcomes reflect sustained consumer demand for Pokémon-branded products and continued collaboration with platform holders and retail partners.
Community reaction and concerns
Some community members raised concerns about the role of secondary-market activity in recent sales growth.
In journalistic terms: several observers asked whether a portion of the increased retail revenue could be attributable to secondary-market resales and scalping, noting that scalpers have remained a recurring issue within parts of the Pokémon collector community.
Industry implications
The Pokémon Company’s 2025 performance highlights how major entertainment franchises can leverage a diversified product mix—console and mobile games, TCG releases, and licensed goods—to drive retail revenue.
For Nintendo and developers such as Game Freak, the strength of the franchise continues to be a major commercial asset across the Nintendo Switch ecosystem and beyond.
Verified facts in this report: The Pokémon Company reported $15.7 billion in retail sales for 2025, a $12 billion increase from 2024, and the company now ranks sixth among global licensors.
The franchise includes Nintendo Switch titles and the Pokémon Trading Card Game, among other licensed products.
