The Year of Eevee: Pokémon Center Launches Exclusive Eevee-Themed Merchandise for 2025
Entry information
Published on: January 06, 2025
Description
The Pokémon Company Marks 2025 as the 'Year of Eevee' With Expansive New Pokémon Center Merch Collection
Fans of Eevee, one of the most beloved Pokémon in the franchise, are in for an exciting year as The Pokémon Company launches the 'Year of Eevee' campaign for 2025.
This initiative is being spearheaded through the official Pokémon Center website, which has unveiled a dedicated 'Year of Eevee' page showcasing an impressive range of exclusive merchandise and promising even more releases as the year unfolds.
Background: A Yearlong Celebration for Eevee Enthusiasts
Following past themed celebrations such as the Year of Luigi and the Year of Shadow, The Pokémon Company continues its tradition of year-themed marketing with a comprehensive focus on Eevee, a fan-favorite since its debut in the original Pokémon Red and Blue games for the Nintendo Game Boy.
Eevee, known for its multiple evolutions or 'Eeveelutions,' has become a merchandising phenomenon, and the 2025 campaign looks set to amplify that legacy across the Nintendo Switch platform and beyond.
Exclusive Figures and Plushies Lead the Lineup
The first wave of 'Year of Eevee' offerings headlines with the 'Evolving Personalities' figure series.
Each collectible in this range is modeled after an iconic Eeveelution.
The initial release includes three figures featuring Vaporeon ('Splashes with Vaporeon'), Jolteon ('Skillful Strategy with Jolteon'), and Flareon ('Satisfied Snooze with Flareon').
According to the Pokémon Center, these will be the first in a total of nine figures planned, coinciding with the nine current evolutionary forms of Eevee.
Additional variants are slated for release throughout 2025.
In addition to figures, the Pokémon Center has teased the arrival of new 'Cosy Plush' items, featuring both Eevee and Pikachu crafted in soft fleece material.
While an official release date for these plushies has yet to be announced, preview images emphasize the plush toys’ high-quality craftsmanship and irresistible cuddle factor—ideal for collectors and casual fans alike.
A Yearlong Release Calendar of Eevee Merchandise
The official announcement from the Pokémon Center promises a steady stream of Eevee-themed goods throughout the year.
In a clear statement, the company invites fans to look forward to “a year of Eevee products,” spanning plushies, apparel, Pokémon Trading Card Game (TCG) releases, and a broad range of figures.
They encourage visitors to regularly check the Year of Eevee landing page for the latest updates, announcements, and product launches.
Reception and Community Engagement
The announcement has generated considerable excitement across the Pokémon community, especially among those who closely follow Nintendo hardware and game releases.
Joe Merrick of Serebii, a respected authority within the Pokémon fandom, highlighted the distinctive 'Year of Eevee' branding now displayed on the Pokémon Center website, complete with a newly designed logo.
Fans are encouraged to stick with the campaign throughout 2025, keeping a close watch on new drops and special editions as they are revealed.
Looking Ahead: Pokémon Legends: Z-A and Beyond
Coinciding with this yearlong celebration is the upcoming release of Pokémon Legends: Z-A, scheduled for the Nintendo Switch sometime in 2025.
While there is no official connection between the Year of Eevee campaign and new game content, the timing highlights an ongoing commitment by The Pokémon Company to engage fans through both software and merchandise.
With an array of exclusive products, the Year of Eevee promises not just nostalgia, but ongoing innovation in how Pokémon Center leverages the richness and diversity of its most adaptable mascot.
For Eevee fans and collectors, 2025 is set to be a uniquely rewarding year.
