Nintendo and Kraft Heinz have teamed up to bring an exciting cross-promotional campaign directly to stores nationwide, celebrating beloved Nintendo franchises with limited-time Lunchables packaging.
Starting now through May 31, 2026, fans can purchase specially marked Lunchables featuring vibrant artwork from Mario Kart World, Donkey Kong Bananza, and Pokémon Legends: Z-A.
This initiative not only highlights some of Nintendo’s most anticipated and popular titles for the Nintendo Switch platform but also provides an engaging way for customers to participate in exclusive giveaways. The promotion includes a variety of Lunchables products, such as Spicy Nachos and Turkey & American trays, each displaying colorful game-themed designs.
Within each participating pack, consumers will find a QR code.
By scanning this code, shoppers have the opportunity to enter a sweepstakes to win the yet-to-be-released Nintendo Switch 2 console and receive a digital game download, further enhancing the value of each purchase and driving anticipation for Nintendo’s next-generation hardware. Nintendo of America has stated, "We’re committed to creating memorable experiences that connect generations of players, and this partnership allows us to fuel fans’ love for their favorite games both at home and on the go." The collaboration reflects Nintendo’s ongoing efforts to expand their presence beyond traditional gaming by tapping into lifestyle and food markets in creative ways.
Lunchtime staples are transformed into collectibles for fans of all ages. Here’s the breakdown of available Lunchables game and character combos: Mario Kart World - Spicy Nachos - Chicken Dunks with Chocolate Creme Cookies - Ham & American with Chocolate Creme Cookies - Turkey & American with Chocolate Creme Cookies (and a 5-Pack option) Pokémon Legends: Z-A - Nachos - Extra Cheesy Pizza - Ham & Cheddar with Vanilla Creme Cookies (also in a 5-Pack) Donkey Kong Bananza - Pepperoni Pizza - Light Bologna & American with Chocolate Chip Cookies The partnership follows the announcement of Pokémon Legends: Z-A, Nintendo’s anticipated title projected to expand its influence on the Nintendo Switch and potentially the upcoming Switch 2.
This follows the continued legacy of Mario Kart and Donkey Kong, franchises that have consistently set high sales milestones on the eShop and remain staples in Nintendo Direct presentations. To participate, customers can scan the included QR code and enter via the official contest site.
The sweepstakes is open through May 31, 2026, giving fans ample time to find their favorite Lunchables and try their luck at winning the Nintendo Switch 2 console.
Nintendo encourages fans to share their Lunchables finds on social media and stay tuned for additional content surrounding this partnership.
For more information and to enter the sweepstakes, visit Lunchables.com/Nintendo. This initiative solidifies Nintendo’s reputation for innovative promotions that engage both seasoned fans and younger audiences, blending nostalgia, gaming, and food in a way only Nintendo can.
Starting now through May 31, 2026, fans can purchase specially marked Lunchables featuring vibrant artwork from Mario Kart World, Donkey Kong Bananza, and Pokémon Legends: Z-A.
This initiative not only highlights some of Nintendo’s most anticipated and popular titles for the Nintendo Switch platform but also provides an engaging way for customers to participate in exclusive giveaways. The promotion includes a variety of Lunchables products, such as Spicy Nachos and Turkey & American trays, each displaying colorful game-themed designs.
Within each participating pack, consumers will find a QR code.
By scanning this code, shoppers have the opportunity to enter a sweepstakes to win the yet-to-be-released Nintendo Switch 2 console and receive a digital game download, further enhancing the value of each purchase and driving anticipation for Nintendo’s next-generation hardware. Nintendo of America has stated, "We’re committed to creating memorable experiences that connect generations of players, and this partnership allows us to fuel fans’ love for their favorite games both at home and on the go." The collaboration reflects Nintendo’s ongoing efforts to expand their presence beyond traditional gaming by tapping into lifestyle and food markets in creative ways.
Lunchtime staples are transformed into collectibles for fans of all ages. Here’s the breakdown of available Lunchables game and character combos: Mario Kart World - Spicy Nachos - Chicken Dunks with Chocolate Creme Cookies - Ham & American with Chocolate Creme Cookies - Turkey & American with Chocolate Creme Cookies (and a 5-Pack option) Pokémon Legends: Z-A - Nachos - Extra Cheesy Pizza - Ham & Cheddar with Vanilla Creme Cookies (also in a 5-Pack) Donkey Kong Bananza - Pepperoni Pizza - Light Bologna & American with Chocolate Chip Cookies The partnership follows the announcement of Pokémon Legends: Z-A, Nintendo’s anticipated title projected to expand its influence on the Nintendo Switch and potentially the upcoming Switch 2.
This follows the continued legacy of Mario Kart and Donkey Kong, franchises that have consistently set high sales milestones on the eShop and remain staples in Nintendo Direct presentations. To participate, customers can scan the included QR code and enter via the official contest site.
The sweepstakes is open through May 31, 2026, giving fans ample time to find their favorite Lunchables and try their luck at winning the Nintendo Switch 2 console.
Nintendo encourages fans to share their Lunchables finds on social media and stay tuned for additional content surrounding this partnership.
For more information and to enter the sweepstakes, visit Lunchables.com/Nintendo. This initiative solidifies Nintendo’s reputation for innovative promotions that engage both seasoned fans and younger audiences, blending nostalgia, gaming, and food in a way only Nintendo can.
