Published on: September 16, 2025
Sega has ramped up anticipation for its forthcoming racing game with the release of a fresh Sonic Racing: CrossWorlds commercial.
The 30-second spot not only highlights the upcoming title's key features but also draws attention for playfully nodding to a longstanding rival, Mario Kart World.
As Sonic fans gear up for the game's global release on September 25th, 2025, the commercial spotlights extensive vehicle customization, the ability to travel through diverse worlds, and robust crossplay multiplayer—all major selling points for CrossWorlds as it enters a competitive genre.
In the promotional video, viewers are treated to a fast-paced showcase of CrossWorlds' customizable vehicles and seamless transitions between unique in-game environments.
The spotlight on cross-platform multiplayer underscores Sega's push to unify its player base across consoles and PCs.
Shortly after demonstrating these features, the ad makes a pointed reference to "traveling around on an open road," an apparent nod toward Mario Kart World’s signature open-world tracks.
Further fueling comparisons, the commercial includes an RV car with a cow character positioned alongside it—a detail that some have interpreted as referencing Mario Kart World's recent addition of a cow character.
Sega has clarified availability details for Sonic Racing: CrossWorlds.
Early Access will be granted to customers who purchase the Digital Deluxe Edition, providing entry three days ahead of the official launch.
However, this offer is currently not available for Nintendo Switch or the anticipated Switch 2 platforms, raising questions among Nintendo fans eager for cross-platform play.
Sonic Racing: CrossWorlds will launch simultaneously on all major console platforms and PC on September 25th, 2025.
The title has already demonstrated significant community interest; the recent Open Network Test recorded 1 million downloads and saw players compete in 10 million races.
This impressive milestone underscores the franchise’s strong following and Sega’s ongoing commitment to evolving the Sonic Racing experience.
When asked about comparisons between Sonic Racing: CrossWorlds and Mario Kart World, the series producer emphasized that Mario Kart World did not influence development decisions for CrossWorlds.
This assertion reinforces Sega’s focus on innovating within its own established racing framework while still acknowledging the competitive dynamics of the market.
Looking ahead, fans of both franchises can look forward to exciting post-launch content.
Sonic Racing: CrossWorlds is set to receive Pac-Man-themed downloadable content (DLC), while Pac-Man World Re-Pac 2 will introduce Sonic-themed additions—marking a notable crossover for enthusiasts of classic gaming icons.
Sonic Racing: CrossWorlds aims to invigorate the racing genre with its bold approach to customization, crossplay, and playful rivalry, reaffirming Sega's reputation as a creative force in the modern gaming landscape.
Mario Kart Mario Kart World Mario Sega Sonic Racing: CrossWorlds Sonic Kart Nintendo Switch Nintendo Switch 2 Pac-Man Pac-Man World Re-Pac 2 Digital Deluxe Edition