Super Mario Odyssey Promotion: Nintendo Partners With Zexy Magazine for Official Mario-Themed Marriage Registration Form in Japan

In anticipation of the blockbuster release of Super Mario Odyssey for the Nintendo Switch, Nintendo continues to elevate its marketing strategies—this time by partnering with the renowned Japanese bridal magazine Zexy.

As fans await the October 27, 2017 launch of one of the most highly anticipated Nintendo Switch titles, a unique cross-promotion has captured the attention of both gamers and soon-to-be newlyweds in Japan. The highlight of this promotion is a full-page, Mario and Peach-themed marriage registration form, known in Japan as a “Kekkon Todoke,” included in an issue of Zexy magazine released on August 23, 2017.

Unlike Western wedding paperwork, these forms are legally binding upon signature and submission, allowing couples to become officially married right through the form itself.

Zexy proudly asserts that the Mario and Peach Kekkon Todoke, designed with iconic imagery from the Super Mario Odyssey universe, fulfills all legal requirements for marriage registration in Japan. In addition to the registration form, Zexy’s special edition also features wedding invitations adorned with Mario and Princess Peach in their wedding attire, closely resembling their amiibo figures released concurrently with Super Mario Odyssey.

Readers will also find a waterproof passport case themed after the beloved Nintendo couple, further celebrating the marriage motif.

This special feature within Zexy centers on destination weddings, particularly spotlighting Hawaii and providing tips for travel preparation, as well as essential emergency contact information for Japanese tourists planning overseas ceremonies. A spokesperson for Zexy emphasized the celebratory spirit of the campaign, highlighting how the collaboration blends the magic of Nintendo with the real-life joy of wedding planning.

By offering officially sanctioned marriage documents adorned with two of gaming’s most cherished characters, the promotion marks an innovative fusion of gaming culture and significant life milestones. Though Nintendo has a long history of creative cross-promotional efforts across various industries, this partnership with Zexy stands out for its direct legal impact and collectible appeal.

As Super Mario Odyssey gears up for its global debut, this unique collaboration not only fuels excitement for the game but also expands Nintendo's legacy of bold, audience-engaging initiatives.

For both collectors and couples, the Mario and Peach marriage registration form is poised to become a memorable keepsake—timed perfectly to coincide with one of the company’s marquee releases.

Super Mario Odyssey Nintendo Zexy Magazine Nintendo Switch Mario Peach amiibo Japan