Atari Hotels Announced for Las Vegas and Phoenix, Bringing Video Game Culture to Hospitality
Atari, a legendary name in video game history, is stepping into the hospitality sector through a collaboration with innovation and strategy agency GSD Group and the renowned design firm Gensler.
This ambitious initiative aims to merge the vibrant culture of classic and modern gaming with state-of-the-art hotel design.
The first Atari Hotels will open in Las Vegas, Nevada, and Phoenix, Arizona, signaling a significant expansion beyond traditional gaming experiences and marking a milestone for the Atari brand. The Atari Hotels project, first introduced earlier this year, is the latest move from Atari to reconnect with fans and a new generation of gamers.
These hotels are envisioned as immersive spaces where guests can enjoy a blend of retro gaming nostalgia and contemporary esports amenities.
After the initial launches in Las Vegas and Phoenix, there are plans to expand Atari Hotels to other major U.S.
cities, including Austin, Chicago, Denver, San Francisco, San Jose, and Seattle. According to GSD Group, every Atari Hotel will be meticulously crafted to reflect both classic and modern video game culture.
The properties are set to feature advanced esports venues catering to professional and casual gamers, retro-inspired arcades, trendy nightclubs, diverse dining options, and sophisticated bars.
The design vision, as showcased in recently released concept art, brings to life a futuristic aesthetic reminiscent of the dreams of 1980s gaming enthusiasts. Shelly Murphy, Managing Partner at GSD Group, expressed the core philosophy driving the project: "Just as Atari was a pioneer in gaming innovation, Atari Hotels are infusing every aspect of the guest experience with cutting-edge, synthetic reality.
From interactive virtual environments to engaging physical spaces, our hotels will provide a distinct and genuine atmosphere for gamers, content creators, and fans alike." The launch of Atari Hotels is a testament to the enduring influence of video game brands in shaping broader entertainment and lifestyle trends.
By offering facilities that cater to esports events, social play, and casual retro gaming, Atari Hotels seek to establish a unique niche within the hotel industry, particularly in markets like Las Vegas and Phoenix that already attract both tourists and gaming fans. This development underscores the growing intersection between gaming culture and mainstream entertainment, and Atari's strategic move to leverage its legacy in new, experiential formats.
As fans eagerly anticipate the opening of the first Atari Hotels, this partnership between Atari, GSD Group, and Gensler is poised to redefine what it means to stay at a gaming-centric destination.
This ambitious initiative aims to merge the vibrant culture of classic and modern gaming with state-of-the-art hotel design.
The first Atari Hotels will open in Las Vegas, Nevada, and Phoenix, Arizona, signaling a significant expansion beyond traditional gaming experiences and marking a milestone for the Atari brand. The Atari Hotels project, first introduced earlier this year, is the latest move from Atari to reconnect with fans and a new generation of gamers.
These hotels are envisioned as immersive spaces where guests can enjoy a blend of retro gaming nostalgia and contemporary esports amenities.
After the initial launches in Las Vegas and Phoenix, there are plans to expand Atari Hotels to other major U.S.
cities, including Austin, Chicago, Denver, San Francisco, San Jose, and Seattle. According to GSD Group, every Atari Hotel will be meticulously crafted to reflect both classic and modern video game culture.
The properties are set to feature advanced esports venues catering to professional and casual gamers, retro-inspired arcades, trendy nightclubs, diverse dining options, and sophisticated bars.
The design vision, as showcased in recently released concept art, brings to life a futuristic aesthetic reminiscent of the dreams of 1980s gaming enthusiasts. Shelly Murphy, Managing Partner at GSD Group, expressed the core philosophy driving the project: "Just as Atari was a pioneer in gaming innovation, Atari Hotels are infusing every aspect of the guest experience with cutting-edge, synthetic reality.
From interactive virtual environments to engaging physical spaces, our hotels will provide a distinct and genuine atmosphere for gamers, content creators, and fans alike." The launch of Atari Hotels is a testament to the enduring influence of video game brands in shaping broader entertainment and lifestyle trends.
By offering facilities that cater to esports events, social play, and casual retro gaming, Atari Hotels seek to establish a unique niche within the hotel industry, particularly in markets like Las Vegas and Phoenix that already attract both tourists and gaming fans. This development underscores the growing intersection between gaming culture and mainstream entertainment, and Atari's strategic move to leverage its legacy in new, experiential formats.
As fans eagerly anticipate the opening of the first Atari Hotels, this partnership between Atari, GSD Group, and Gensler is poised to redefine what it means to stay at a gaming-centric destination.
