Nintendo has begun its promotional push for Splatoon Raiders with the release of Deep Cut's Island Misadventures, a daily prologue comic available now on the Nintendo Today! app.
The comic series is positioned as a prelude to the full game and arrives ahead of the title's scheduled launch on July 23 for Nintendo Switch.
Background and context
Splatoon Raiders is the next major entry in the Splatoon universe from Nintendo.
The company announced the Deep Cut's Island Misadventures series during its June Nintendo Direct as a way to expand the story behind the game’s characters and setting.
The comics are framed as short episodes that follow Deep Cut’s activities on the Spirhalite Islands in the lead-up to the main game.
First issue: Crash Landing
The inaugural issue, titled "Crash Landing," is live on the Nintendo Today! app.
Nintendo has organized the prologue as a 30-day run: Nintendo will publish one short issue per day for 30 days, culminating in the game's launch on July 23.
The publisher has also scheduled a game-specific Nintendo Direct for June 30, where it plans to share more details about Splatoon Raiders.
What Nintendo is saying (rewritten)
In promotional materials and announcements, Nintendo framed the comic rollout as a way to build momentum for the July release.
The company noted that the mini-comics were first revealed in the June Nintendo Direct and described them as brief daily vignettes that offer fans a quick, episodic look at Deep Cut’s experiences on the Spirhalite Islands prior to the events of Splatoon Raiders.
Why it matters
Daily digital comics represent a cross-media marketing approach that leverages Nintendo’s existing channels, including the Nintendo Today! app and upcoming digital showcases, to maintain player interest through short-form storytelling.
With a Nintendo Direct scheduled for June 30 and the game set to arrive on Nintendo Switch on July 23, the comic initiative keeps the Splatoon community engaged in the crucial month before launch.
Where to read
Players can read the first issue of Deep Cut's Island Misadventures now via the Nintendo Today! app.
Nintendo’s planned timeline of 30 daily issues will continue through the run-up to the July 23 release date.
The comic series is positioned as a prelude to the full game and arrives ahead of the title's scheduled launch on July 23 for Nintendo Switch.
Background and context
Splatoon Raiders is the next major entry in the Splatoon universe from Nintendo.
The company announced the Deep Cut's Island Misadventures series during its June Nintendo Direct as a way to expand the story behind the game’s characters and setting.
The comics are framed as short episodes that follow Deep Cut’s activities on the Spirhalite Islands in the lead-up to the main game.
First issue: Crash Landing
The inaugural issue, titled "Crash Landing," is live on the Nintendo Today! app.
Nintendo has organized the prologue as a 30-day run: Nintendo will publish one short issue per day for 30 days, culminating in the game's launch on July 23.
The publisher has also scheduled a game-specific Nintendo Direct for June 30, where it plans to share more details about Splatoon Raiders.
What Nintendo is saying (rewritten)
In promotional materials and announcements, Nintendo framed the comic rollout as a way to build momentum for the July release.
The company noted that the mini-comics were first revealed in the June Nintendo Direct and described them as brief daily vignettes that offer fans a quick, episodic look at Deep Cut’s experiences on the Spirhalite Islands prior to the events of Splatoon Raiders.
Why it matters
Daily digital comics represent a cross-media marketing approach that leverages Nintendo’s existing channels, including the Nintendo Today! app and upcoming digital showcases, to maintain player interest through short-form storytelling.
With a Nintendo Direct scheduled for June 30 and the game set to arrive on Nintendo Switch on July 23, the comic initiative keeps the Splatoon community engaged in the crucial month before launch.
Where to read
Players can read the first issue of Deep Cut's Island Misadventures now via the Nintendo Today! app.
Nintendo’s planned timeline of 30 daily issues will continue through the run-up to the July 23 release date.
