The Pokémon Company and experiential lodging firm NOT A HOTEL Co. have rolled out a literal Poké Ball you can sleep in on the shores of Lake Utonai in Tomakomai, Hokkaido.
The installation — a 3-meter-diameter spherical room shaped like a Poké Ball — is presented as a limited celebratory experience tied to the Pokémon franchise’s 30th anniversary and the third anniversary of Pokémon Sleep.
The compact accommodation includes a bed, a bathroom and the essential amenities needed for an overnight stay.
Inside, guests can control lighting effects themed to specific Pokémon using an on-board tablet, allowing the interior ambience to reflect chosen creatures.
The Pokémon Company framed the project as a commemorative experience created in collaboration with NOT A HOTEL Co. to mark two milestone anniversaries for the brand.
According to the official press materials, access to the Pokeball Hotel will be determined through a lottery campaign.
Interested parties are directed to the press release and promotional materials for full entry details; the developers have published a promo video and additional images to showcase the property and interior features.
The Pokeball Hotel joins a growing roster of branded hospitality tie-ins from major entertainment properties and underscores Pokémon’s cross-platform reach.
The franchise has a long history on Nintendo platforms such as the Nintendo Switch, while also branching into mobile experiences — Pokémon Sleep is an example of the brand’s mobile presence alongside traditional console releases available through channels like the eShop.
Pokémon announcements and milestone programs have frequently been spotlighted through Nintendo Direct presentations and major press events, reflecting the IP’s central role in Nintendo’s ecosystem.
For fans and industry observers, the Tomakomai Pokeball installation is a notable example of IP-driven experiential marketing that leverages physical design, branded technology, and limited availability to create media interest.
The Pokémon Company and NOT A HOTEL Co. have provided the official press release and promotional media for further verification and entry instructions.
Keep an eye on official Pokémon Company channels and the NOT A HOTEL Co. site for precise lottery dates, eligibility criteria, and any future pop-up locations or similar projects.
The installation — a 3-meter-diameter spherical room shaped like a Poké Ball — is presented as a limited celebratory experience tied to the Pokémon franchise’s 30th anniversary and the third anniversary of Pokémon Sleep.
The compact accommodation includes a bed, a bathroom and the essential amenities needed for an overnight stay.
Inside, guests can control lighting effects themed to specific Pokémon using an on-board tablet, allowing the interior ambience to reflect chosen creatures.
The Pokémon Company framed the project as a commemorative experience created in collaboration with NOT A HOTEL Co. to mark two milestone anniversaries for the brand.
According to the official press materials, access to the Pokeball Hotel will be determined through a lottery campaign.
Interested parties are directed to the press release and promotional materials for full entry details; the developers have published a promo video and additional images to showcase the property and interior features.
The Pokeball Hotel joins a growing roster of branded hospitality tie-ins from major entertainment properties and underscores Pokémon’s cross-platform reach.
The franchise has a long history on Nintendo platforms such as the Nintendo Switch, while also branching into mobile experiences — Pokémon Sleep is an example of the brand’s mobile presence alongside traditional console releases available through channels like the eShop.
Pokémon announcements and milestone programs have frequently been spotlighted through Nintendo Direct presentations and major press events, reflecting the IP’s central role in Nintendo’s ecosystem.
For fans and industry observers, the Tomakomai Pokeball installation is a notable example of IP-driven experiential marketing that leverages physical design, branded technology, and limited availability to create media interest.
The Pokémon Company and NOT A HOTEL Co. have provided the official press release and promotional media for further verification and entry instructions.
Keep an eye on official Pokémon Company channels and the NOT A HOTEL Co. site for precise lottery dates, eligibility criteria, and any future pop-up locations or similar projects.
