During Super Bowl LX, Pokémon took center stage with a high-profile commercial titled “What’s Your Favorite,” delighting fans as the franchise approaches its 30th anniversary.
Developed by The Pokémon Company—a subsidiary of Nintendo—this advertisement cut through the noise of an ad break otherwise characterized by the current trend of generic, AI-driven commercials that failed to resonate with viewers. Instead of relying on digital trickery, Pokémon’s campaign focused on real stories and personalities.
The commercial features a range of celebrated figures such as Lady Gaga, Trevor Noah, K-pop sensation Jisoo, Formula 1’s Charles Leclerc, football phenom Lamine Yamal, actress Maitreyi Ramakrishnan, and music artist Young Miko.
Each celebrity shares personal memories and reveals their favorite Pokémon, connecting both closely with long-time fans and newcomers to the globally beloved franchise.
In an especially memorable moment, Lady Gaga chose Jigglypuff as her preferred Pokémon, adding a touch of playful surprise that energized audiences worldwide. In a statement rewritten for clarity, a spokesperson for The Pokémon Company emphasized how this unique campaign embraced the nostalgia of the franchise while inviting the next generation of fans to share their own Pokémon stories.
By focusing on genuine human experiences, the brand reaffirmed its intergenerational appeal and commitment to community-building, a core factor in its long-standing popularity filled with enduring memories and millions of dedicated followers. The timing of the “What’s Your Favorite” ad aligns perfectly with the upcoming Pokémon Day and the franchise’s 30th anniversary celebrations.
Pokémon, which originally launched in Japan in 1996, has since become a cornerstone of Nintendo’s global portfolio, driving record software and hardware sales across platforms like the Nintendo Switch and digital storefronts such as the eShop.
Recent events highlight the franchise’s sustained momentum, including announcements of themed pinball machines by Stern and Pokémon-themed festivities hosted by Nintendo New York and Nintendo San Francisco.
In addition, Universal Studios has revealed plans for a Pokémon attraction, further underscoring the franchise’s cultural impact. Despite the growing industry focus on generative AI and technology-centric advertising, Pokémon’s latest campaign demonstrates the enduring power of human connection in brand storytelling.
As the Pokémon Company embarks on its 30th year, fans and industry observers alike look forward to more creative celebrations that continue to honor the series’ rich legacy and its place at the heart of Nintendo’s lineup.
Developed by The Pokémon Company—a subsidiary of Nintendo—this advertisement cut through the noise of an ad break otherwise characterized by the current trend of generic, AI-driven commercials that failed to resonate with viewers. Instead of relying on digital trickery, Pokémon’s campaign focused on real stories and personalities.
The commercial features a range of celebrated figures such as Lady Gaga, Trevor Noah, K-pop sensation Jisoo, Formula 1’s Charles Leclerc, football phenom Lamine Yamal, actress Maitreyi Ramakrishnan, and music artist Young Miko.
Each celebrity shares personal memories and reveals their favorite Pokémon, connecting both closely with long-time fans and newcomers to the globally beloved franchise.
In an especially memorable moment, Lady Gaga chose Jigglypuff as her preferred Pokémon, adding a touch of playful surprise that energized audiences worldwide. In a statement rewritten for clarity, a spokesperson for The Pokémon Company emphasized how this unique campaign embraced the nostalgia of the franchise while inviting the next generation of fans to share their own Pokémon stories.
By focusing on genuine human experiences, the brand reaffirmed its intergenerational appeal and commitment to community-building, a core factor in its long-standing popularity filled with enduring memories and millions of dedicated followers. The timing of the “What’s Your Favorite” ad aligns perfectly with the upcoming Pokémon Day and the franchise’s 30th anniversary celebrations.
Pokémon, which originally launched in Japan in 1996, has since become a cornerstone of Nintendo’s global portfolio, driving record software and hardware sales across platforms like the Nintendo Switch and digital storefronts such as the eShop.
Recent events highlight the franchise’s sustained momentum, including announcements of themed pinball machines by Stern and Pokémon-themed festivities hosted by Nintendo New York and Nintendo San Francisco.
In addition, Universal Studios has revealed plans for a Pokémon attraction, further underscoring the franchise’s cultural impact. Despite the growing industry focus on generative AI and technology-centric advertising, Pokémon’s latest campaign demonstrates the enduring power of human connection in brand storytelling.
As the Pokémon Company embarks on its 30th year, fans and industry observers alike look forward to more creative celebrations that continue to honor the series’ rich legacy and its place at the heart of Nintendo’s lineup.
