Pokémon 30th Anniversary: New Events and Global Campaign Revealed During Super Bowl
Pokémon, the world-renowned franchise developed by The Pokémon Company and Nintendo, is set to mark its landmark 30th anniversary with a robust slate of new initiatives.
During Super Bowl LX, an impactful advertisement featuring celebrities such as Lady Gaga, Trevor Noah, and Jisoo introduced a global campaign titled “Who’s Your Favorite?”.
This campaign invites fans around the world to celebrate their favorite Pokémon in anticipation of Pokémon Day, the annual observance created to commemorate the franchise’s original Japanese release in 1996. Major Details Announced for Pokémon 30th Anniversary The Pokémon Company provided further information about the 30th anniversary celebrations online following the Super Bowl ad premiere.
Two flagship events—Pokémon Day Out and Pokémon Night Out—have been announced as part of an expanded strategy to engage both new and long-time Trainers.
According to The Pokémon Company, Pokémon Day Out will feature inclusive, family-oriented activities, giving Trainers of all ages the opportunity to participate in curated events and games.
By contrast, Pokémon Night Out is designed with older fans in mind, promising a lineup of surprises, exclusive collectibles, and interactive experiences tailored to the community that has grown up alongside the series. While specifics regarding these events remain limited, The Pokémon Company has confirmed that additional details will be made available as Pokémon Day approaches.
Pokémon Day, held every February 27, is expected to once again serve as a focal point for new announcements, digital content, and special giveaways on key platforms such as the Nintendo Switch and across the Pokémon eShop.
Expanded Celebrations: Pokémon in New York, San Francisco, and Universal Studios Nintendo New York and Nintendo San Francisco are set to participate in the anniversary festivities with special Pokémon Day activations.
These flagship locations will host exclusive events, tournaments, and merchandise releases, further solidifying their standing as community hubs for dedicated fans. In another significant development, Universal Studios has revealed plans to introduce an all-new Pokémon-themed attraction in the future, expanding the franchise’s presence within experiential entertainment venues.
This will mark an important milestone in Pokémon's legacy of interactive family entertainment, alongside recent announcements such as Stern Pinball’s new Pokémon pinball machine, which was recently teased online. Looking Ahead to a Milestone Year As Pokémon enters its fourth decade, The Pokémon Company and its partners are embracing both nostalgia and innovation.
From record-breaking sales of mainline titles on the Nintendo Switch to the growth of digital storefronts like the eShop, the franchise’s enduring appeal is underpinned by its ability to evolve and connect generations of players. With Pokémon Day Out and Night Out, the "Who’s Your Favorite?" campaign, and major activations at renowned locations, the 30th anniversary commemoration reflects the series’ worldwide impact and enduring fan enthusiasm.
More information about these initiatives is expected in the lead-up to Pokémon Day, with fans encouraged to stay tuned to official Nintendo Direct presentations and news releases for the latest updates.
During Super Bowl LX, an impactful advertisement featuring celebrities such as Lady Gaga, Trevor Noah, and Jisoo introduced a global campaign titled “Who’s Your Favorite?”.
This campaign invites fans around the world to celebrate their favorite Pokémon in anticipation of Pokémon Day, the annual observance created to commemorate the franchise’s original Japanese release in 1996. Major Details Announced for Pokémon 30th Anniversary The Pokémon Company provided further information about the 30th anniversary celebrations online following the Super Bowl ad premiere.
Two flagship events—Pokémon Day Out and Pokémon Night Out—have been announced as part of an expanded strategy to engage both new and long-time Trainers.
According to The Pokémon Company, Pokémon Day Out will feature inclusive, family-oriented activities, giving Trainers of all ages the opportunity to participate in curated events and games.
By contrast, Pokémon Night Out is designed with older fans in mind, promising a lineup of surprises, exclusive collectibles, and interactive experiences tailored to the community that has grown up alongside the series. While specifics regarding these events remain limited, The Pokémon Company has confirmed that additional details will be made available as Pokémon Day approaches.
Pokémon Day, held every February 27, is expected to once again serve as a focal point for new announcements, digital content, and special giveaways on key platforms such as the Nintendo Switch and across the Pokémon eShop.
Expanded Celebrations: Pokémon in New York, San Francisco, and Universal Studios Nintendo New York and Nintendo San Francisco are set to participate in the anniversary festivities with special Pokémon Day activations.
These flagship locations will host exclusive events, tournaments, and merchandise releases, further solidifying their standing as community hubs for dedicated fans. In another significant development, Universal Studios has revealed plans to introduce an all-new Pokémon-themed attraction in the future, expanding the franchise’s presence within experiential entertainment venues.
This will mark an important milestone in Pokémon's legacy of interactive family entertainment, alongside recent announcements such as Stern Pinball’s new Pokémon pinball machine, which was recently teased online. Looking Ahead to a Milestone Year As Pokémon enters its fourth decade, The Pokémon Company and its partners are embracing both nostalgia and innovation.
From record-breaking sales of mainline titles on the Nintendo Switch to the growth of digital storefronts like the eShop, the franchise’s enduring appeal is underpinned by its ability to evolve and connect generations of players. With Pokémon Day Out and Night Out, the "Who’s Your Favorite?" campaign, and major activations at renowned locations, the 30th anniversary commemoration reflects the series’ worldwide impact and enduring fan enthusiasm.
More information about these initiatives is expected in the lead-up to Pokémon Day, with fans encouraged to stay tuned to official Nintendo Direct presentations and news releases for the latest updates.
