Pokemon Local Acts Plushies Announced: Sanei Boeki Reveals Prefecture-Exclusive Collection for Japan

Sanei Boeki, a respected name in the Japanese merchandising industry, has officially announced the first lineup of plush toys for the Pokemon Local Acts initiative.

This new series features exclusive Pokemon plushies representing various Japanese prefectures, set for release on June 27, 2025.

The Pokemon Local Acts program, a collaborative effort between The Pokemon Company and regional governments, aims to boost local tourism and community pride by associating beloved Pocket Monsters with different areas across Japan. Each plush in the collection stands at approximately 20 centimeters tall and will retail for 3,300 yen.

In a move that highlights the spirit of regional exclusivity, these plush toys will be available for purchase exclusively within their respective home prefectures.

This limited distribution encourages fans and collectors to visit different areas of Japan to obtain each unique plush, supporting the core mission of regional engagement behind the Pokemon Local Acts program. Key characters in the first wave include Geodude (representing Iwate Prefecture), Lapras (Miyagi Prefecture), and Chansey (Fukushima Prefecture).

These Pokemon were specifically chosen because of their strong local associations—for instance, Geodude has become an unofficial tourism ambassador for Iwate, as part of local efforts to drive sustainable travel and celebrate cultural icons. Sanei Boeki emphasized that fans will not be able to purchase these items online or outside the designated prefectures.

Prospective buyers must visit participating retailers located within Iwate, Miyagi, or Fukushima to obtain their desired plush.

The official release clarifies that, for example, the Geodude plush is available solely at Iwate outlets, Lapras in Miyagi, and Chansey in Fukushima.

This policy further reinforces the collectible nature of the series and underlines the program's locally-focused objectives. Since its inception, the Pokemon Local Acts project has been lauded for its creative approach to regional revitalization, blending the enormous popularity of Nintendo’s Pokémon franchise with unique local characteristics.

Sanei Boeki, recognized for their commitment to quality and authenticity, is leading manufacturing for these highly anticipated items, adding to their strong reputation among fans and collectors. The exclusive Pokemon Local Acts plushies launch in Japan on June 27, 2025, and Nintendo enthusiasts as well as dedicated collectors will find them only by visiting participating prefectures.

For detailed information and a list of official retailers, visit the respective prefecture’s tourism websites.

The rollout exemplifies the ongoing synergy between Nintendo, The Pokemon Company, and local Japanese communities in creating innovative, sought-after character merchandise.

Pokémon Japan Pokemon Sanei Sanei Boeki Pokemon Local Acts Nintendo Geodude Lapras Chansey Iwate Miyagi Fukushima