Sanei Announces New Super Mario Galaxy Boo and Bee Mario Plushes for Japan

Sanei, the renowned Japanese manufacturer celebrated for its high-quality Nintendo-themed plush toys, has officially announced the upcoming release of new Boo Mario and Bee Mario plushes, both inspired by the memorable power-ups from Super Mario Galaxy.

The plushes are scheduled to hit Japanese stores in May, making them a highly anticipated addition for Nintendo fans and collectors. Super Mario Galaxy, originally released on the Nintendo Wii in 2007 and later brought to the Nintendo Switch as part of the Super Mario 3D All-Stars collection, has remained a beloved entry in the Mario franchise.

The game introduced unique transformations for Mario, including the adorable Boo Mario and Bee Mario forms, both of which quickly became fan favorites.

Sanei's new plushes serve as a tribute to these iconic power-ups and underscore the ongoing popularity of Super Mario Galaxy in Nintendo's ever-growing merchandise lineup. Pre-orders for the Boo Mario and Bee Mario plushes are expected to open in mid-April.

While specific pricing details have not yet been disclosed, Sanei has confirmed the plushes’ dimensions: Bee Mario stands at approximately 18.5 centimeters (about 7 inches), and Boo Mario measures around 17 centimeters (roughly 6.5 inches).

Both plushes are designed to be compact enough for a desk or shelf, making them ideal companions for fans looking to showcase their love for the Mario series. These newly announced plushes are reminiscent of a previous collection released alongside the debut of Super Mario Galaxy on Wii in 2007.

That original set included characters like Mario, Fire Mario, Boo Mario, and Bee Mario but featured smaller designs.

The latest versions from Sanei not only offer updated designs reflecting contemporary character artwork but also slightly larger sizes, catering to modern collector preferences. Sanei continues to maintain its reputation for attention to detail and quality in plush manufacturing—qualities that resonate strongly with Nintendo fans worldwide.

The company’s ongoing collaborations with Nintendo have resulted in many sought-after collectibles, consistently driving demand among newcomers and seasoned collectors alike. While many fans are eager for wider character representation—some have voiced hopes for Luigi-themed plushes to join the lineup—Sanei’s current focus remains on these two popular Mario transformations.

As Nintendo keeps expanding its franchise with new movies, games, and merchandise, releases like these plushes help sustain the fervor for classic titles such as Super Mario Galaxy. Fans interested in securing their own Boo Mario or Bee Mario plush can look forward to pre-order opportunities opening online and in Japanese retail outlets this April.

For international collectors, import options may become available through specialty retailers or online platforms after the official Japanese launch. With Super Mario Galaxy’s enduring legacy on both the Wii and Nintendo Switch, Sanei’s latest plush releases are poised to become cherished additions to any Mario collection, celebrating the series’ whimsical charm and timeless appeal.