Nubeo Unveils Limited Edition Atari 2600 Watches in Five Retro-Inspired Colourways

Nubeo, a renowned watchmaker known for merging classic gaming nostalgia with premium craftsmanship, has announced its latest collectible: the Console Automatic Atari 2600 Limited Edition watch.

Building on its previous tributes to legendary arcade classics like Asteroids, Space Invaders, and 1942, Nubeo pays homage to the iconic Atari 2600 with a timepiece that authentically reflects the console’s vintage aesthetic and celebrated legacy. The Console Automatic Atari 2600 Limited Edition captures the spirit of the original home console with a 3D-patterned dial that mirrors the Atari 2600’s distinctive design.

Subtle references to the console’s classic brown color tones are featured across the dial, while the watch’s case itself is shaped to echo the instantly recognizable form factor of the Atari 2600.

A multifaceted mineral lens lends the dial a striking visual depth, and an exhibition case back showcases the sophisticated Japanese automatic movement inside—complementing the watch’s blend of retro homage and modern watchmaking excellence. Nubeo has produced this collector’s item in five exclusive color variants: Joystick Shadow, Radiant Ruby, Retro Void, Binary Blue, and Arcade Forest.

Each colorway is strictly limited to only 100 pieces globally, underscoring the collection’s rarity and appeal among both watch enthusiasts and gaming collectors.

Key features include 5 ATM water resistance and a durable rubber strap, ensuring that the watch is as practical as it is stylish. Offering the watch at a price of £381 (approximately £515), Nubeo underlines its commitment to delivering exceptional quality inspired by video game history.

In an official statement, the company said, “This is more than a watch; it’s a time capsule, a collector’s treasure, and a celebration of gaming history.” The Nubeo Console Automatic Atari 2600 Limited Edition stands as a testament to the enduring legacy of the Atari 2600 console, which remains a beloved symbol in gaming culture.

With only 100 units available per colorway, this release is poised to become a sought-after item for fans of both horology and the golden age of video games.