Nintendo Debuts Two New Mario Kart World TV Commercials with Japanese Celebrities on Nintendo Switch 2

Nintendo has unveiled two brand-new television commercials for Mario Kart World in Japan, offering a first look at the highly anticipated title running on the forthcoming Nintendo Switch 2 console.

The advertisements feature well-known Japanese celebrities as they experience both Mario Kart World and the Nintendo Switch 2 for the first time, underscoring Nintendo’s strategy to generate excitement around its next-generation hardware and flagship racing franchise. The commercials, reportedly filmed in late March 2025, debuted across major Japanese broadcast networks just ahead of the next scheduled Nintendo Direct.

Timing the campaign prior to a significant company presentation signals Nintendo’s intent to build momentum for its popular Mario Kart series and the launch of the Nintendo Switch 2 platform.

In the new TV spots, viewers can watch as Japanese celebrities showcase Mario Kart World’s gameplay and highlight its enhancements on the Nintendo Switch 2.

The commercials not only emphasize the social and competitive aspects that define the Mario Kart experience, but also demonstrate the improved visuals and performance enabled by Nintendo's latest hardware iteration. While the commercials stopped short of revealing further details about Mario Kart World’s release window, their release aligns with Nintendo’s history of leveraging prominent television marketing to drive awareness and anticipation for major software and hardware launches.

Nintendo continues to assert its leadership in both the Japanese and global console markets, with the original Mario Kart franchise having surpassed 50 million lifetime sales on the Nintendo Switch platform via physical and eShop copies, according to official company reports. A Nintendo spokesperson summarized the campaign in a statement, saying, "Our latest commercials capture the pure excitement of discovering Mario Kart World together on the new Nintendo Switch 2.

With this campaign, we hope to share the joy of our next-generation gaming experience with fans across Japan." Mario Kart World is set to join a prestigious lineup of Mario Kart titles, further expanding a series that has captivated players since its debut on the Super Nintendo in 1992.

As the new Nintendo Switch 2 approaches its launch, Nintendo’s promotional efforts are expected to intensify, paving the way for another landmark release in the company’s storied history.

Nintendo Switch 2 Mario Kart Nintendo Switch Mario Kart World Nintendo Mario Japan Switch 2 Switch Kart Nintendo Direct