Nintendo Confirms No AI-Generated Images in Mario Kart World Development

Entry information

Published on: May 09, 2025

Description

Nintendo has formally addressed recent speculation regarding the use of AI-generated images in its upcoming title, Mario Kart World for Nintendo Switch, firmly refuting claims that artificial intelligence contributed to any visual assets during the game's production.

This statement comes after attentive fans raised questions following new gameplay footage revealed during the recent Nintendo Treehouse: Live event. At the heart of the discussion were in-game billboards seen on the side of the racetrack in Mario Kart World.

Enthusiasts observed visual elements—such as a bridge illustration with irregular lines and odd composition, and a work-in-progress skyscraper with oddly aligned floors and walkways—that they felt bore a resemblance to images typically produced by generative AI technology.

Another billboard featured a uniquely shaped car with exaggerated windows, further fueling debate around potential AI involvement in asset creation. Addressing the wave of speculation, a Nintendo spokesperson provided a succinct but definitive assurance to the gaming press.

As paraphrased from their official remark: AI-generated images were not used at any stage in the development of Mario Kart World.

The company underscored its commitment to human-driven artistry, a hallmark that has defined Nintendo's titles and the Mario Kart franchise since its inception. Nintendo’s stance is consistent with recent sentiments expressed by key company leaders.

Doug Bowser, President of Nintendo of America, spoke recently about the importance of retaining a 'human touch' in the creation of Nintendo games, emphasizing craftsmanship over automation.

Similarly, legendary game designer Shigeru Miyamoto, celebrated for his work on Mario and The Legend of Zelda, has long conveyed a measured approach to integrating emerging technologies such as AI, emphasizing that Nintendo's ethos rests on creativity and originality harnessed by human talent. Mario Kart World is highly anticipated for Nintendo Switch, given the franchise's enormous global appeal and the sustained sales success of Mario Kart 8 Deluxe, which has become one of the platform’s best-selling titles to date.

The Mario Kart series is renowned for its innovative track design and whimsical visuals, attributes painstakingly designed by Nintendo’s in-house teams.

As the gaming community awaits further details on Mario Kart World’s launch, Nintendo’s recent clarification reaffirms its dedication to thoughtfully crafted game experiences and transparent communication with its fans. This news was originally reported by Eurogamer.

Mario Kart Nintendo Switch Mario Kart World Nintendo Mario Switch AI Kart

Nintendo says Mario Kart World doesn't use any AI-generated images