Nintendo continues to expand its reach into the world of toys and collectibles with the announcement that the 'My Mario' line is set for an official Western release date of February 19, 2026.
Developed in collaboration with a range of industry partners, this initiative extends the Super Mario brand to younger generations.
Among the most notable partners is Mattel, whose Fisher-Price division has now unveiled three Mario-themed 'Little People' sets, designed specifically for toddlers and preschoolers.
The rollout of these new products was confirmed earlier this month with Nintendo's announcement, generating excitement among fans and families looking for new ways to engage with the Super Mario universe.
Fisher-Price, a trusted name in early childhood toys, announced its inclusion with a lineup that introduces timeless Super Mario characters in a kid-friendly format.
**Overview of the New My Mario Little People Sets** The collection features three main products: 1.
**My Mario 6-Piece Character Figure Set** This set brings together six beloved Super Mario characters—Mario, Luigi, Princess Peach, Toad, Yoshi, and Bowser.
Each figure is sized for small hands, catering specifically to toddlers.
The set encourages imaginative play and storytelling, allowing children to create adventures with their favorite Nintendo icons.
Fisher-Price notes that additional Little People My Mario playsets and figures will be available separately, though availability may vary. 2.
**My Mario Adventure Playset** Designed to immerse children in the vibrant world of Super Mario, the Adventure Playset offers interactive elements such as coin collecting, dodging obstacles, and sound effects reminiscent of the franchise.
As explained by Fisher-Price, the playset mirrors key moments from the video games, with toddler-friendly activities and iconic Super Mario music and sounds.
The playset operates on two AA batteries, which are included, ensuring kids can dive straight into play. 3.
**My Mario Bowser’s Airship Playset** Inspired by the formidable airship from the Super Mario series, this playset brings action with features like a cannonball launcher, spinning elements, and a trapdoor pipe for engaging, drop-through play.
The airship even mimics a wave-like motion as it is rolled, adding a dynamic touch appreciated by preschoolers discovering the world of Super Mario.
**Release and Availability** Retail listings for all three Little People My Mario sets have begun to appear on major e-commerce platforms, including Amazon and Target.
These products are expected to become available in the United States between late January and early February, ahead of the overall My Mario line's official launch.
The expansion into the Western market builds upon a successful rollout in Japan, where the My Mario series already includes a diverse range of products, notably several Yoshi-themed items and a companion app accessible on both Nintendo Switch and mobile devices. As Nintendo continues to innovate both in software and licensed merchandise, the partnership with Mattel's Fisher-Price reaffirms the enduring legacy of Super Mario across generations.
These new Little People sets are poised to introduce the Mushroom Kingdom’s legendary characters to the very youngest fans, further cementing Nintendo’s presence in the world of family entertainment.
Developed in collaboration with a range of industry partners, this initiative extends the Super Mario brand to younger generations.
Among the most notable partners is Mattel, whose Fisher-Price division has now unveiled three Mario-themed 'Little People' sets, designed specifically for toddlers and preschoolers.
The rollout of these new products was confirmed earlier this month with Nintendo's announcement, generating excitement among fans and families looking for new ways to engage with the Super Mario universe.
Fisher-Price, a trusted name in early childhood toys, announced its inclusion with a lineup that introduces timeless Super Mario characters in a kid-friendly format.
**Overview of the New My Mario Little People Sets** The collection features three main products: 1.
**My Mario 6-Piece Character Figure Set** This set brings together six beloved Super Mario characters—Mario, Luigi, Princess Peach, Toad, Yoshi, and Bowser.
Each figure is sized for small hands, catering specifically to toddlers.
The set encourages imaginative play and storytelling, allowing children to create adventures with their favorite Nintendo icons.
Fisher-Price notes that additional Little People My Mario playsets and figures will be available separately, though availability may vary. 2.
**My Mario Adventure Playset** Designed to immerse children in the vibrant world of Super Mario, the Adventure Playset offers interactive elements such as coin collecting, dodging obstacles, and sound effects reminiscent of the franchise.
As explained by Fisher-Price, the playset mirrors key moments from the video games, with toddler-friendly activities and iconic Super Mario music and sounds.
The playset operates on two AA batteries, which are included, ensuring kids can dive straight into play. 3.
**My Mario Bowser’s Airship Playset** Inspired by the formidable airship from the Super Mario series, this playset brings action with features like a cannonball launcher, spinning elements, and a trapdoor pipe for engaging, drop-through play.
The airship even mimics a wave-like motion as it is rolled, adding a dynamic touch appreciated by preschoolers discovering the world of Super Mario.
**Release and Availability** Retail listings for all three Little People My Mario sets have begun to appear on major e-commerce platforms, including Amazon and Target.
These products are expected to become available in the United States between late January and early February, ahead of the overall My Mario line's official launch.
The expansion into the Western market builds upon a successful rollout in Japan, where the My Mario series already includes a diverse range of products, notably several Yoshi-themed items and a companion app accessible on both Nintendo Switch and mobile devices. As Nintendo continues to innovate both in software and licensed merchandise, the partnership with Mattel's Fisher-Price reaffirms the enduring legacy of Super Mario across generations.
These new Little People sets are poised to introduce the Mushroom Kingdom’s legendary characters to the very youngest fans, further cementing Nintendo’s presence in the world of family entertainment.
