Nintendo of America Announces Leadership Transition: Doug Bowser Retires, Devon Pritchard Named Successor
In a significant move within the gaming industry, Nintendo of America (NOA) has announced that President and COO Doug Bowser will retire from his leadership role at the end of 2025.
Bowser, who succeeded Reggie Fils-Aimé in 2019, will officially step down on December 31, 2025.
Devon Pritchard, a key member of Nintendo’s leadership team, is set to take over as President, ushering in a new era for the company’s American operations. The transition follows a tenure marked by major milestones for Nintendo.
Bowser played a pivotal role in overseeing the sustained success of the Nintendo Switch, which has become one of the best-selling gaming consoles worldwide.
Bowser’s management saw Nintendo successfully navigate the evolving landscape of the gaming industry, including competition from Sony’s PlayStation 5 and Microsoft’s Xbox Series X|S. Earlier in 2024, Bowser oversaw the North American launch of the Nintendo Switch 2, a release that rapidly set sales records and established the platform as the fastest-selling video game console in its initial launch period.
Speaking on his legacy at Nintendo, Bowser reflected: "My first experience with Nintendo began in the arcade with Donkey Kong.
Since then, the company has been a passion for both me and my family.
It's been an incredible honor to lead Nintendo of America, and I'm extremely proud of the business successes and the memorable experiences we've delivered to consumers." Bowser’s six-year leadership has been credited with maintaining Nintendo’s momentum in a highly competitive marketplace.
Under his guidance, Nintendo continued to capture a broad audience, delivering new and innovative gaming experiences through the Nintendo Switch and its library of first-party titles.
Devon Pritchard, Bowser’s designated successor, brings a wealth of experience to the role.
As a senior executive at Nintendo of America, Pritchard has played an integral part in the company’s operations and has been a driving force behind major initiatives, including marketing campaigns for the Nintendo Switch and its subsequent hardware launches. The announcement of Bowser’s retirement and Pritchard’s appointment was made via an official Nintendo of America press release.
The move is expected to ensure continuity in NOA’s leadership and reinforce the company’s commitment to its community and partners across the Americas. As fans reflect on Doug Bowser’s contributions and look ahead to Devon Pritchard's future leadership, Nintendo of America remains at the forefront of the gaming industry, with its innovative hardware, exclusive titles, and beloved franchises continuing to resonate with gamers worldwide. Source: Nintendo of America Press Release
Bowser, who succeeded Reggie Fils-Aimé in 2019, will officially step down on December 31, 2025.
Devon Pritchard, a key member of Nintendo’s leadership team, is set to take over as President, ushering in a new era for the company’s American operations. The transition follows a tenure marked by major milestones for Nintendo.
Bowser played a pivotal role in overseeing the sustained success of the Nintendo Switch, which has become one of the best-selling gaming consoles worldwide.
Bowser’s management saw Nintendo successfully navigate the evolving landscape of the gaming industry, including competition from Sony’s PlayStation 5 and Microsoft’s Xbox Series X|S. Earlier in 2024, Bowser oversaw the North American launch of the Nintendo Switch 2, a release that rapidly set sales records and established the platform as the fastest-selling video game console in its initial launch period.
Speaking on his legacy at Nintendo, Bowser reflected: "My first experience with Nintendo began in the arcade with Donkey Kong.
Since then, the company has been a passion for both me and my family.
It's been an incredible honor to lead Nintendo of America, and I'm extremely proud of the business successes and the memorable experiences we've delivered to consumers." Bowser’s six-year leadership has been credited with maintaining Nintendo’s momentum in a highly competitive marketplace.
Under his guidance, Nintendo continued to capture a broad audience, delivering new and innovative gaming experiences through the Nintendo Switch and its library of first-party titles.
Devon Pritchard, Bowser’s designated successor, brings a wealth of experience to the role.
As a senior executive at Nintendo of America, Pritchard has played an integral part in the company’s operations and has been a driving force behind major initiatives, including marketing campaigns for the Nintendo Switch and its subsequent hardware launches. The announcement of Bowser’s retirement and Pritchard’s appointment was made via an official Nintendo of America press release.
The move is expected to ensure continuity in NOA’s leadership and reinforce the company’s commitment to its community and partners across the Americas. As fans reflect on Doug Bowser’s contributions and look ahead to Devon Pritchard's future leadership, Nintendo of America remains at the forefront of the gaming industry, with its innovative hardware, exclusive titles, and beloved franchises continuing to resonate with gamers worldwide. Source: Nintendo of America Press Release
