Nintendo Reduces Upcoming amiibo Prices Ahead of Release: Details on Mario, Rosalina, and Meta Knight Figures

In an unexpected move within the collectibles market, Nintendo has announced a reduction in the suggested retail prices for several forthcoming amiibo figures in the United States.

Traditionally subject to rising costs, the amiibo line—known for its detailed figurines that unlock in-game content—will see select new releases at lower price points than originally announced.

Three highly anticipated figures are included in the latest adjustment.

The Meta Knight amiibo, featuring his Kirby Air Riders design, was initially listed at $49.99.

Nintendo has now revised this price to $44.99, making the fan-favorite figure more accessible for collectors and players alike.

Additionally, new Mario and Rosalina amiibo themed around Super Mario Galaxy have both seen a $5 reduction, moving from $39.99 to $34.99.

These changes have already been reflected across major retailers, including Amazon, Best Buy, and GameStop, ensuring that consumers benefit from the lower costs regardless of where they buy. A Nintendo representative previously noted that higher production and shipping costs had prompted price increases across several product lines—including amiibo—earlier in August 2023.

That update included a wide range of Nintendo hardware and accessories.

These recent reductions, however, appear to mark a shift in pricing strategy for at least select items within the amiibo range.

The savings, while modest at $5 per figure, are a notable departure from recent trends and provide tangible relief to dedicated fans and collectors. It’s also significant to note the varied pricing among upcoming amiibo releases.

The Super Mario Bros.

Wonder line is set to launch amiibo at a price point of $25 each—lower than the recent Metroid Prime 4 figures, which were listed at $30 and $35, depending on the character and size.

Such differentiation demonstrates Nintendo’s ongoing evaluation of manufacturing costs, production complexity, and market demand for each figure. Amiibo have become an integral part of the Nintendo Switch ecosystem since their debut, offering interactivity with titles like Super Smash Bros.

Ultimate, The Legend of Zelda: Tears of the Kingdom, and Super Mario Odyssey.

As these new figures roll out, the company appears to be balancing consumer expectations with cost realities in a rapidly changing retail environment. For those eager to purchase the latest amiibo, the new prices are now live and available for pre-order through official retailer channels.

This move may provide some reassurance to fans concerned about the affordability of future collectibles and signals Nintendo’s responsiveness to consumer feedback amid widespread discussions about escalating prices in gaming.