Nintendo is set to bring its innovative My Mario line to a broader audience with an official North American and European launch.
Following its debut in Japan last year, My Mario is scheduled to arrive at Nintendo New York and Nintendo San Francisco locations on February 19, 2026, with partner retail stores also participating across both regions this spring and expanding throughout the year. My Mario is a thoughtfully curated series of products, games, and experiences designed specifically for young children and their families.
The initiative enables children and parents to interact, learn, and play alongside beloved Super Mario characters such as Mario, Luigi, Princess Peach, and Yoshi.
Through imaginative and accessible activities, the collection aims to foster family interaction and spark creativity in early childhood. The assortment of My Mario offerings includes several notable products: - **Mario Wood Block Sets:** The line introduces two wooden block sets—a Mario Wood Block Set (3 pieces) and a Mario & Friends Wood Block Set (30 pieces)—which feature familiar characters and iconic items from the Super Mario universe. - **Hello, Mario! App:** Launching free on February 19 for both Apple App Store and Google Play, as well as the Nintendo Switch and future Nintendo Switch 2 via Nintendo eShop, the Hello, Mario! app is designed for children, parents, and caregivers to intuitively engage with Mario in playful, interactive ways. - **Stop-Motion Animation Series:** Titled “It’s Me, Mario!”, this engaging stop-motion animation series can be viewed now on the official My Mario website and the Play Nintendo YouTube channel, offering additional content for families to enjoy together. - **Infant and Toddler Apparel:** The My Mario range includes a varied collection of clothing for infants and toddlers—from onesies and sleepers to playful outfits—ensuring even the youngest fans can express their love for Mario. - **Interactive Board Book:** Developed by Nintendo and published by Penguin Random House, the Hello, Mario! board book invites readers to explore Mario’s world through interactive storytelling. - **Soft Toys:** Kids can cuddle up with plush Mario toys, as well as enjoy fun Mario-themed rattles for infants. - **Tomy Toomies My Mario Bath Toys:** Transforming bathtime into playtime, this collection features bath toys and water squirters inspired by Super Mario characters. While precise release dates for individual items in the My Mario lineup are forthcoming, the initial rollout on February 19, 2026, at flagship Nintendo stores marks the start of a larger commitment from Nintendo to engage young families and introduce a new generation to the magic of the Super Mario franchise. Fans and families eager to explore these new experiences can visit the official My Mario website or tune in to the Play Nintendo YouTube channel to view the "It’s Me, Mario!" stop-motion series and stay updated on future product releases.
Nintendo’s expansion of My Mario reflects its ongoing dedication to innovation and family-focused entertainment on platforms like the Nintendo Switch and beyond.
Following its debut in Japan last year, My Mario is scheduled to arrive at Nintendo New York and Nintendo San Francisco locations on February 19, 2026, with partner retail stores also participating across both regions this spring and expanding throughout the year. My Mario is a thoughtfully curated series of products, games, and experiences designed specifically for young children and their families.
The initiative enables children and parents to interact, learn, and play alongside beloved Super Mario characters such as Mario, Luigi, Princess Peach, and Yoshi.
Through imaginative and accessible activities, the collection aims to foster family interaction and spark creativity in early childhood. The assortment of My Mario offerings includes several notable products: - **Mario Wood Block Sets:** The line introduces two wooden block sets—a Mario Wood Block Set (3 pieces) and a Mario & Friends Wood Block Set (30 pieces)—which feature familiar characters and iconic items from the Super Mario universe. - **Hello, Mario! App:** Launching free on February 19 for both Apple App Store and Google Play, as well as the Nintendo Switch and future Nintendo Switch 2 via Nintendo eShop, the Hello, Mario! app is designed for children, parents, and caregivers to intuitively engage with Mario in playful, interactive ways. - **Stop-Motion Animation Series:** Titled “It’s Me, Mario!”, this engaging stop-motion animation series can be viewed now on the official My Mario website and the Play Nintendo YouTube channel, offering additional content for families to enjoy together. - **Infant and Toddler Apparel:** The My Mario range includes a varied collection of clothing for infants and toddlers—from onesies and sleepers to playful outfits—ensuring even the youngest fans can express their love for Mario. - **Interactive Board Book:** Developed by Nintendo and published by Penguin Random House, the Hello, Mario! board book invites readers to explore Mario’s world through interactive storytelling. - **Soft Toys:** Kids can cuddle up with plush Mario toys, as well as enjoy fun Mario-themed rattles for infants. - **Tomy Toomies My Mario Bath Toys:** Transforming bathtime into playtime, this collection features bath toys and water squirters inspired by Super Mario characters. While precise release dates for individual items in the My Mario lineup are forthcoming, the initial rollout on February 19, 2026, at flagship Nintendo stores marks the start of a larger commitment from Nintendo to engage young families and introduce a new generation to the magic of the Super Mario franchise. Fans and families eager to explore these new experiences can visit the official My Mario website or tune in to the Play Nintendo YouTube channel to view the "It’s Me, Mario!" stop-motion series and stay updated on future product releases.
Nintendo’s expansion of My Mario reflects its ongoing dedication to innovation and family-focused entertainment on platforms like the Nintendo Switch and beyond.
