Nintendo and Universal Parks & Resorts Unveil Global Partnership for Immersive Theme Park Attractions

Nintendo and Universal Parks & Resorts have formally revealed a landmark collaboration that will bring iconic Nintendo worlds to life across multiple Universal theme parks worldwide.

This partnership, announced today, aims to create expansive, immersive, and interactive Nintendo-themed attractions at Universal Studios Japan, Universal Orlando Resort, and Universal Studios Hollywood. The planned Nintendo attractions are being developed with accessibility in mind, ensuring guests of all ages and levels of gaming experience can enjoy them.

The new areas are designed to transport visitors into the fantastical realms made famous by Nintendo’s celebrated video games, enabling fans to interact with their favorite characters and franchises beyond the screen. This initiative is the result of a close working relationship between Nintendo’s renowned creative visionaries and Universal’s acclaimed theme park designers.

Both companies are leveraging their unique expertise to transform the excitement, adventure, and whimsy found in Nintendo’s most beloved games—such as the Super Mario series, The Legend of Zelda, and more—into experiences that set new standards for innovation and interactivity. A representative statement from Nintendo and Universal underscores their shared objective: to faithfully bring Nintendo’s characters and worlds to life in ways that capture their unique charm while offering unprecedented entertainment to visitors of Universal theme parks.

The companies emphasize that these new attractions will provide an authentic extension of Nintendo’s universe, blending cutting-edge technology with the storytelling prowess that fans expect from both brands. The partnership marks a significant milestone in Nintendo’s growing strategy to expand its iconic intellectual properties beyond traditional video game formats.

Following the global success of the Nintendo Switch console and a string of high-performing releases highlighted during recent Nintendo Direct events, this move demonstrates Nintendo’s commitment to engaging audiences around the globe in new and interactive ways.

Universal Parks & Resorts, widely recognized for their blockbuster attractions inspired by film and pop culture, is equally poised to deliver experiences that resonate with Nintendo’s global fanbase. Construction and development for these new attractions are underway, with Universal Studios Japan, Universal Orlando Resort, and Universal Studios Hollywood each scheduled to receive uniquely crafted experiences.

As the partnership develops, Nintendo promises to release further updates through official channels, including the Nintendo Direct and Universal’s digital platforms. With this collaboration, fans can look forward to a future where the adventures, characters, and fun of Nintendo’s legendary franchises are brought vividly to life—making Nintendo’s immersive vision a reality at Universal Parks & Resorts.

Nintendo Japan Universal Orlando