Nintendo is commemorating the 40th anniversary of Super Mario Bros.
with a robust lineup of MAR10 Day (March 10) celebrations in 2026, spotlighting both the legacy of Mario and the future of the beloved franchise.
With the much-anticipated release of The Super Mario Galaxy Movie, developed in collaboration with Illumination and premiering in theaters on April 1, fans across the globe can look forward to three weeks of interactive activities, in-game events, sweepstakes, and exclusive experiences both online and at Nintendo’s flagship retail locations. ### Honoring Four Decades of Mario Since its debut in 1985 on the Nintendo Entertainment System (NES), Super Mario Bros.
has been pivotal to Nintendo’s global success and the growth of the video game industry.
Over the years, Mario’s adventures have spanned platforms from the original NES to the latest Nintendo Switch and Nintendo Switch 2 systems, with every new installment expanding the series’ ever-growing fan base. ### MAR10 Day 2026: Events and Experiences For this year’s MAR10 Day, Nintendo is rolling out special events and opportunities for Mario fans of all ages: - **Super Mario Galaxy Movie Debut:** Illumination and Nintendo are set to release The Super Mario Galaxy Movie in theaters on April 1.
The animated film features fan-favorite characters such as Mario, Luigi, Yoshi, and Princess Rosalina.
Complementing the movie’s release, Super Mario Galaxy + Super Mario Galaxy 2 is available on Nintendo Switch, with a new update enhancing the adventure on Nintendo Switch 2. - **Mario Kart World In-Game Events:** For three weeks in March, players can participate in a series of events in Mario Kart World.
Nintendo Switch Online members can join the My Nintendo Mario Kart World Open Series, compete in weekly races, and earn 310 My Nintendo Platinum Points for participating.
Details for these events are accessible on My.Nintendo.com. - **SUPER NINTENDO WORLD™ Sweepstakes:** From now until May 31, Nintendo fans in the United States can enter for a chance to win a themed vacation for four to either Universal Studios Hollywood or Universal Orlando Resort, including park admission, travel, and accommodations.
Entries can be submitted through the official My Nintendo portal. - **Retail and Store Events:** On March 10, select Nintendo stores in New York and San Francisco will host live events, including opportunities to meet Mario himself.
Additional retail demos will be featured at select Walmart locations on March 8.
- **Nintendo Today! Smart Device App:** The newly updated Nintendo Today! app provides fans with daily news, personalized updates, and exclusive Super Mario customization options, including widgets and wallpapers—perfect for prepping for MAR10 Day.
The free app is available for all compatible smart devices for users with a Nintendo Account. - **Lunchables Promotion:** In partnership with Lunchables, Nintendo is featuring Mario Kart World, Donkey Kong Bananza, and Pokémon Legends: Z-A on select Lunchables packs, available in stores and online through May 31.
Each specially marked pack contains a QR code, giving fans the chance to win a Nintendo Switch 2 system and digital games. Nintendo’s official Mario portal (mario.nintendo.com) offers more details on these activities, including event schedules, participation requirements, and regional availability.
Whether you first encountered Mario on the NES, through the recent Super Mario Bros.
Movie, or on the latest Nintendo Switch platform, there are festivities for every fan in this milestone year. ### Continued Legacy As Mario celebrates 40 years of platforming adventures, Nintendo’s commitment to innovative game development, memorable characters, and engaging fan experiences shines brighter than ever.
With the MAR10 Day festivities, a new animated film, and a series of community-driven events, 2026 promises to be a landmark year for the Super Mario franchise and Nintendo fans worldwide.
with a robust lineup of MAR10 Day (March 10) celebrations in 2026, spotlighting both the legacy of Mario and the future of the beloved franchise.
With the much-anticipated release of The Super Mario Galaxy Movie, developed in collaboration with Illumination and premiering in theaters on April 1, fans across the globe can look forward to three weeks of interactive activities, in-game events, sweepstakes, and exclusive experiences both online and at Nintendo’s flagship retail locations. ### Honoring Four Decades of Mario Since its debut in 1985 on the Nintendo Entertainment System (NES), Super Mario Bros.
has been pivotal to Nintendo’s global success and the growth of the video game industry.
Over the years, Mario’s adventures have spanned platforms from the original NES to the latest Nintendo Switch and Nintendo Switch 2 systems, with every new installment expanding the series’ ever-growing fan base. ### MAR10 Day 2026: Events and Experiences For this year’s MAR10 Day, Nintendo is rolling out special events and opportunities for Mario fans of all ages: - **Super Mario Galaxy Movie Debut:** Illumination and Nintendo are set to release The Super Mario Galaxy Movie in theaters on April 1.
The animated film features fan-favorite characters such as Mario, Luigi, Yoshi, and Princess Rosalina.
Complementing the movie’s release, Super Mario Galaxy + Super Mario Galaxy 2 is available on Nintendo Switch, with a new update enhancing the adventure on Nintendo Switch 2. - **Mario Kart World In-Game Events:** For three weeks in March, players can participate in a series of events in Mario Kart World.
Nintendo Switch Online members can join the My Nintendo Mario Kart World Open Series, compete in weekly races, and earn 310 My Nintendo Platinum Points for participating.
Details for these events are accessible on My.Nintendo.com. - **SUPER NINTENDO WORLD™ Sweepstakes:** From now until May 31, Nintendo fans in the United States can enter for a chance to win a themed vacation for four to either Universal Studios Hollywood or Universal Orlando Resort, including park admission, travel, and accommodations.
Entries can be submitted through the official My Nintendo portal. - **Retail and Store Events:** On March 10, select Nintendo stores in New York and San Francisco will host live events, including opportunities to meet Mario himself.
Additional retail demos will be featured at select Walmart locations on March 8.
- **Nintendo Today! Smart Device App:** The newly updated Nintendo Today! app provides fans with daily news, personalized updates, and exclusive Super Mario customization options, including widgets and wallpapers—perfect for prepping for MAR10 Day.
The free app is available for all compatible smart devices for users with a Nintendo Account. - **Lunchables Promotion:** In partnership with Lunchables, Nintendo is featuring Mario Kart World, Donkey Kong Bananza, and Pokémon Legends: Z-A on select Lunchables packs, available in stores and online through May 31.
Each specially marked pack contains a QR code, giving fans the chance to win a Nintendo Switch 2 system and digital games. Nintendo’s official Mario portal (mario.nintendo.com) offers more details on these activities, including event schedules, participation requirements, and regional availability.
Whether you first encountered Mario on the NES, through the recent Super Mario Bros.
Movie, or on the latest Nintendo Switch platform, there are festivities for every fan in this milestone year. ### Continued Legacy As Mario celebrates 40 years of platforming adventures, Nintendo’s commitment to innovative game development, memorable characters, and engaging fan experiences shines brighter than ever.
With the MAR10 Day festivities, a new animated film, and a series of community-driven events, 2026 promises to be a landmark year for the Super Mario franchise and Nintendo fans worldwide.
