Nintendo Switch 2 Outsells Xbox Series X|S and PS5 Digital Edition in Japan: Sales Milestone for Nintendo

Nintendo Switch 2 Continues to Dominate Japanese Console Sales, Surpassing Xbox Series X|S and PS5 Digital Edition Since its global release, the Nintendo Switch 2 has continued the legacy of its predecessor by achieving remarkable sales figures.

However, in its home market of Japan, Nintendo’s latest hybrid console has reached a new milestone that once again solidifies its dominance in the region’s competitive gaming landscape.

According to the latest sales data released in June 2025, the Nintendo Switch 2 has already outsold the lifetime sales of both Microsoft’s Xbox Series X|S and Sony’s PlayStation 5 Digital Edition in Japan, a feat that underscores Nintendo’s unparalleled connection with Japanese gamers. Nintendo, long considered a household name in Japan, launched the Nintendo Switch 2 to strong demand.

The new hardware iteration builds on the innovation of the original Nintendo Switch, offering enhanced graphical capabilities, improved processing power, and new features that cater to both handheld and docked play.

These improvements have resonated with the Japanese audience, who continue to favor versatile and portable gaming platforms. Market data confirms that the Nintendo Switch 2’s sales trajectory has outpaced its rivals at a notable rate.

Since its launch, Japanese retailers have reported consistently strong sales, with both standalone consoles and bundled editions seeing high demand.

The rapid adoption of the Nintendo Switch 2 in Japan is particularly significant when compared to the sales performance of Microsoft’s Xbox Series X|S and Sony’s PlayStation 5 Digital Edition, both of which have faced more limited appeal in the Japanese market.

Official figures show that Nintendo Switch 2 units sold in Japan have already surpassed the combined lifetime sales of both the Xbox Series X|S and the digital-only version of the PlayStation 5. A spokesperson familiar with the Japanese gaming retail sector noted that Nintendo’s ability to understand and serve its local audience remains unmatched.

"Nintendo has an enduring appeal in Japan, consistently delivering hardware and software that align with the preferences of Japanese gamers.

Their focus on portable play and innovative features continues to set them apart from their competitors," they explained. Japan has always been a crucial market for Nintendo.

The original Nintendo Switch launched in March 2017 and quickly became one of the best-selling consoles in Japanese history, bolstered by popular exclusives and a robust ecosystem on the Nintendo eShop.

The Switch 2’s early sales success demonstrates that Nintendo’s strategy of iterative hardware improvements and regionally tailored marketing remains highly effective. With this new milestone, Nintendo has once again proven its ability to capture the hearts and wallets of Japanese gamers.

As the Nintendo Switch 2 continues to rise in popularity, all eyes remain on Nintendo’s next moves—including upcoming titles announced during recent Nintendo Direct presentations and further expansions to the Switch 2 software lineup. For industry observers, the Nintendo Switch 2’s performance in Japan is a clear indicator of the brand’s enduring legacy and its unique position within the global video game market.

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